Insight Media Stream, a digital marketing partner for outdoor and shooting sports industries, will attend SHOT Show 2026 in Las Vegas from January 20-23 to meet with clients and industry partners. The company will showcase its media solutions and discuss tailored strategies for brands in the shooting, hunting, and outdoor sectors.
NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.
Speer Ammunition announces new products for 2026, including Lawman TMJ 9mm Luger 135-grain training loads and Speer Impact component bullets in 243-caliber 95-grain and 264-caliber 156-grain. These products will be displayed at SHOT Show 2026, January 20–23 in Las Vegas at Booth No. 11838.
Derya Arms, a firearms manufacturer with operations in Türkiye and the United States, will exhibit at SHOT Show 2026 at the Venetian Expo, Booth 13822. The company will highlight its dual factory expansion and unveil new product launches alongside its established lineup including the DY9Z, DY9, DY12, and TM22.
Armasight, a leader in professional-grade thermal and night vision technology, will exhibit at the 2026 SHOT Show January 20–23 in Las Vegas. The company will showcase its latest thermal and night vision solutions at booth #80707 in the Caesars Forum.
NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.
Winchester Optics and Winchester Pet announced they will attend the 2026 SHOT Show January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas, joining Winchester Ammunition at booth #11827 to showcase latest products and connect with industry partners.
NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.
WATCHTOWER Defense, a veteran-founded American firearms manufacturer, will display the Standard Issue RAIDER15 and Special Duty RAIDER15 rifles at the 2026 SHOT Show in Las Vegas, January 20–23, at booth #7226. Both models are chambered in 5.56 NATO and feature ambidextrous controls with suggested retail prices of $1299 and $1899 respectively.
Kovix, a premium titanium suppressor manufacturer based in Lake Norden, South Dakota, will exhibit at the 2026 SHOT Show in Las Vegas. The company will showcase its Timberline suppressor family and unveil new Badlands stainless-steel suppressors, with Director of Sales Jimmy Bell and CEO Luke Hanson highlighting the brand's commitment to quality and hearing safety.
Mossy Oak has been announced as the presenting sponsor of the Archery Business & Hunting Retailer Pavilion at the 2026 SHOT Show, set for Las Vegas, January 20–23, 2026. The Pavilion is a collaboration between the NSSF and Grand View Outdoors.
NSSF® announces that Hunting Retailer magazine is joining Archery Business magazine to co-sponsor the newly renamed Archery Business & Hunting Retailer Pavilion for the 2026 SHOT Show®. The Archery Business & Hunting Retailer Pavilion is a collaboration between the NSSF and Grand View Outdoors.
The Industry Day at the Range Safety Award, sponsored by Action Target, honors the participating company that demonstrates the highest standard of safety throughout the event. The 2025 Action Target Safety Award was awarded to Aero Precision at the Action Target SHOT Show booth.
Streamlight Inc. introduced the TLR RM 1 HL-X tactical weapon light for long guns, featuring up to 1,000 lumens and 22,000 candela for extreme brightness over long distances. The light gives users the choice of using either a cost-saving SL-B9 USB-C rechargeable battery pack for high-lumen operation or a CR123A lithium battery, and offers both push-button and remote switch operation.
Winchester Safes delivered an unforgettable performance at the NSSF 2025 SHOT Show. At the forefront of the excitement was the unveiling of the Evolution Bow Safe. The Grand American Safe also took center stage at the booth.
Browning Trail Cameras has unveiled products from our 2025 lineup at SHOT Show. The highlighted products include the Defender Vision Pro HD AI, Defender Pro Scout Max HD AI, Vision Pro Live, Universal Solar Camera Power Pack, Long Range Cellular Antenna, and LPC Series Rechargeable Lithium-Ion Battery Packs.
Benelli expands its Super Black Eagle 3 20-gauge offerings this year with two new models. First up is an SBE3 20-gauge sporting a 24-inch barrel. The second addition to the SBE 3 20-gauge line is the Left-Hand SBE3.
GForce Arms introduced the JAWBONE [item # GFHYB5], a USA-manufactured hybrid 9mm firearm. The JAWBONE has a 5” barrel, is GLOCK magazine compatible, has bilateral controls and weighs in at just five pounds.
NSSF honored three new inductees—Robert Delfay, Richard Hammett and Arthur Wheaton—to its Hall of Fame at the 2025 SHOT Show. These career leaders were recognized for accomplishments that have significantly strengthened the firearm industry and expanded the shooting sports, hunting and firearm ownership.
To ensure fair play and optimized equipment performance, Stingray has developed a suite of Power Meters that provide precise energy output readings for airsoft gear. These meters are portable, user-friendly, and engineered to meet the needs of airsoft enthusiasts