Registration is now open for exhibitors participating in the 22nd annual SHOT Show® Industry Day at the Range™, taking place Monday, January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Held the day before SHOT Show®, the event continues to serve as the shooting sports industry's premier live product experience and the official kickoff to SHOT Show week.
Industry Day at the Range gives exhibitors a powerful opportunity to introduce new products, generate media coverage and connect face-to-face with influential voices across the firearms, hunting, outdoor and tactical markets. From hands-on demonstrations to live content creation, the event creates meaningful engagement that extends well beyond the range and throughout SHOT Show week.
The morning session is reserved exclusively for qualified media, influencers and ambassadors, offering exhibitors dedicated time to showcase products and facilitate testing in an authentic range environment. Beginning at noon, the event expands to invited industry professionals, retailers, distributors and commercial buyers representing military, law enforcement and tactical channels. Guests of exhibiting SHOT Show companies are also invited to attend, creating even greater opportunities for networking and business development.
"Industry Day continues to be one of the most valuable opportunities for exhibitors to build momentum before SHOT Show officially begins," said Kelsey Puryear, Industry Day at the Range manager. "The event allows brands to connect directly with the media, creators and buyers who shape purchasing decisions and industry conversations throughout the year."
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and companies are encouraged to register early to secure participation.
All attendees are required to be registered for SHOT Show and must complete NSSF credential verification prior to attending.
Exhibitors can register now to reserve space, and a variety of sponsorship opportunities are also available. Additional event details and frequently asked questions can be found on the event website.
For more information about the 2027 SHOT Show Industry Day at the Range, visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement, with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world environment—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.