Exhibitor space is filling quickly for the 2027 SHOT Show® Industry Day at the Range™, with a limited selection of shooting bays, long-range areas and non-shooting exhibit spaces available. The 22nd annual event will take place January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
Held the day before SHOT Show opens, Industry Day at the Range provides manufacturers with an unparalleled opportunity to introduce and demonstrate their newest products to influential writers, editors, digital content creators, buyers, distributors and other qualified industry professionals. As the largest one-day range event in the hunting and shooting sports industry, it gives attendees the opportunity to test and evaluate products in a hands-on, real-world environment.
A variety of remaining exhibit opportunities allows participating companies to select the space that best aligns with their products and event goals. Current availability includes:
- Prime Exclusive Bays: 25-, 50-, 75- or 200-yard bays available in conjunction with a sponsorship
- Exclusive Bays: 25-, 50- or 75-yard options
- Shared Bays: 25- or 75-yard options
- 10x20 Shooting Areas: Access to ranges spanning 25 to 1,000 yards
- 10x10 Shooting Areas: Access to ranges spanning 25 to 1,000 yards
- Non-Shooting Exhibit Spaces
"Industry Day at the Range continues to be the premier platform for companies to introduce their newest products to the most influential media and decision-makers," said Kelsey Puryear, Industry Day at the Range co-owner and event manager. "With strong early demand and space becoming increasingly limited, we encourage companies considering participation to secure the opportunity that best supports their products and objectives."
Exhibit spaces are reserved on a first-come, first-served basis. To secure space complete the registration form.
Companies interested in additional visibility and engagement may also review available sponsorship opportunities.
For questions regarding exhibitor space or sponsorship opportunities, contact Kelsey Puryear at kelsey@shotshowrangeday.com
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.