SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 22nd annual event, taking place January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Along with exhibitor registration, a limited number of non-shooting positions are now available.
Industry Day gives exhibitors a rare, unfiltered opportunity to put new products directly into the hands of top-tier media, influencers and SHOT Show attendees on the range where they belong. This exclusive event builds early momentum that carries straight into SHOT Show week, giving brands maximum exposure before the show floor even opens.
A select number of non-shooting positions are available, including:
- 10x10 Non-Shooting
- 10x10 Less Lethal
- ATV/Truck Demo Track
- Show Trailer
"These non-shooting positions offer a valuable opportunity to show off products ahead of SHOT Show," said Kelsey Puryear, Industry Day at the Range co-owner. "Spaces are limited for the 2027 event, so we encourage exhibitors to act quickly to secure their spot and stand out in front of industry leaders."
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
Exhibitors can register online now to secure their space. Limited shooting positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.