Leading Online Firearms Retailer Sets Industry Benchmark for Content Production and Consumer Reach
Burnsville, MN — Guns.com, the nation's leading online firearms retailer, once again dominated SHOT Show coverage in 2026, delivering record-breaking reach, engagement, and content volume for the second consecutive year. With more than 345 social posts generating over 32 million impressions across Facebook, Instagram, Rumble, and X, Guns.com emerged as one of the most-watched platforms of the industry's largest trade event. Guns.com social channels also increased by more than 38,000 new followers during that time.
Guns.com produced its most comprehensive coverage of SHOT Show yet in 2026, with 158 original articles featuring 112 videos, including four podcasts. Several of Guns.com's social media posts featuring the firearm industry's largest tradeshow skyrocketed into millions of views within hours. Its nearly 1.2 million Facebook followers make it the largest firearm retailer account on that channel.
"In addition to providing the best online shopping experience for gun owners nationwide, we're committed to delivering best-in-class industry news and product coverage," said Scott Gara, Director of Content for Guns.com. "SHOT Show gives us an incredible opportunity to bring millions of gun owners inside the industry's most important event of the year—while spotlighting innovation from manufacturers both large and small."
The top 5 Guns.com social posts from SHOT Show 2026:
1. ~8 million views – Rock Island Armory PAK-OUT 12GA Shotgun
2. ~3 million views – Bond Arms & Third Echelon Development Integrally Suppressed Derringers
3. 2.25 million views – Staccato C4X
4. 1.8 million views – Hi-Point Firearms and Inland Manufacturing suppressors
5. 1.1 million views – Jacob Grey Nox 9
Rideout Arsenal's innovative pistol, the Dragon, also surpassed 1 million views, with dozens of additional videos earning several hundred thousand views each. In a recent Guns.com survey, more than 82% of gun owners said they read or watch a firearm review before making a purchase. Providing objective, unbiased news and product reviews underscores Guns.com's unmatched ability to connect manufacturers directly with engaged customers across the country at scale.
Check out all the in-depth coverage from SHOT Show 2026 at https://www.guns.com/shot-show.
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About Guns.com:Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.