Partnerships

Bass Pro Shops and Schulte Hospitality Group announced a partnership to unite the historic Cheeca Lodge with the legendary Islander Resort in Islamorada, creating a premier destination with nearly 400 accommodations, world-class fishing, and conservation initiatives. The combined properties will anchor Bass Pro Shops' Florida Keys presence alongside World Wide Sportsman Store & Marina.

MWS Associates, a manufacturer's representative group, announced a partnership with Magnet Outdoors, a Knox, Pennsylvania-based company specializing in premium food plot seed blends, deer mineral products, and habitat consulting. MWS Associates will represent Magnet Outdoors' full product line to dealers nationwide.

Guns.com and Smith & Wesson are strengthening their partnership through Guns.com's "Buy Now" technology, which connects customers from manufacturer websites to in-stock products at local dealers nationwide. The technology also powers suppressor sales for Gemtech, EOTECH, and FN America, with free shipping to local retailers.

Silencer Central and U.S. LawShield launched a new NFA trust offering clearer documents, streamlined ATF submissions, and self-service tools through the Silencer Central customer portal. The revocable trust includes online education on NFA firearms, firearm trusts, and co-trustee management, available free to suppressor customers.

GSM Outdoors announced a strategic partnership with Dude Perfect Outdoors to exclusively represent Stealth Cam and Walker's brands. The collaboration will deliver exclusive videos, educational resources, and behind-the-scenes experiences via the @dudeperfectoutdoors YouTube channel, aiming to inspire youth to engage in outdoor pursuits and foster the next generation of conservationists.

Field & Stream TV announced a partnership with St. Jude Children's Research Hospital and Music Gives to St. Jude Kids to create outdoor and music experiences for patients and families. The network will run daily awareness and donation spots while collaborating on outdoor adventures and music showcases.

VIKTOS, a 2A-forward performance apparel company, has partnered with Walk the Talk America to promote mental wellness and suicide prevention awareness within the firearms community during September. The collaboration aims to normalize conversations around mental health and encourage people to support one another.

The International Hunter Education Association–USA (IHEA-USA) announced Hunterizer as its newest industry partner. Hunterizer's mobile app provides location-specific hunting regulations, season dates, and bag limits for 11 states, helping new hunters understand regulations between certification and their first hunting season.

Smith & Wesson Brands, Inc. and World Whiskey Society announced the release of the Smith & Wesson 7-Year Classic Edition bourbon, an inaugural whiskey celebrating American gunsmithing heritage and premium spirits craftsmanship. The aged straight bourbon features vintage-inspired packaging with imagery of founders Horace Smith and Daniel Baird Wesson.

ShellShock Protection announced a partnership with The National African American Gun Association (NAAGA) to expand access to firearm safety equipment and education. ShellShock will serve as a bronze sponsor of NAAGA's 2026 Summit, offer 10% discounts to new NAAGA members, and provide protective equipment to NAAGA trainers nationwide.

Darton Archery has been named the Official Bow Partner of Buckmasters TV Show. The partnership between the two hunting industry leaders will integrate Darton equipment across Buckmasters' multimedia platforms, content, and hunting experiences to reach bowhunters.

Derya Arms, an international firearms manufacturer with operations in Jacksonville, Florida and Konya, Türkiye, has signed a collaboration agreement with Olympic silver medalist Yusuf Dikec. Dikec will share insights on sporting use and user experience with Derya Arms' engineering and product development teams to support performance and ergonomics initiatives.

Silent Steel USA announced a collaboration with legendary musician and conservation advocate Ted Nugent to support Second Amendment and hunting communities. Co-CEO Joe Shaffer emphasized the partnership's significance as both are Michigan-based entities committed to responsible firearm ownership and outdoor industry advancement.

Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.

Gearfire announced a new integration with MGE Wholesale, expanding dealer access to exclusive firearms, shooting sports accessories, optics, and premium cutlery. The partnership provides Gearfire eCommerce retailers with automated inventory streaming and direct-to-consumer dropshipping capabilities through MGE's extensive catalog.

Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.

Victory Archery, The Carbon Arrow Experts, announces a partnership with Bow Disciples, a bowhunting community focused on ethical hunting and real-world archery education. The collaboration combines Bow Disciples' community engagement and education with Victory's precision carbon arrow technology and engineering expertise.

Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to exclusive gear benefits, educational opportunities, and VIP-level benefits from over 300 leading outdoor brands.

Lodestar Technology is partnering with the National Shooting Sports Foundation (NSSF) during Gun Storage Check Week (Sept. 1–7) to promote secure firearm storage practices. Lodestar is donating an LNK9 Kit as the sweepstakes prize, with participants able to enter at GunStorageCheck.org to engage with firearm safety and suicide prevention resources.

The Mule Deer Foundation and Infinite Outdoors are partnering for Public Lands Month in September through the Access. Adventure. Legacy. campaign. New MDF members receive a free one-year Infinite Outdoors Access+ membership, while current members can donate $35 or more for the same benefit and prize entry.