Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.
Pietta Firearms, Inc. announced a partnership with the ProRodeo Hall of Fame to create a commemorative ProRodeo Hall of Fame 1873 Black Powder Revolver. Each Hall of Fame inductee will receive an individually engraved presentation revolver, with the official debut occurring at the 2026 Hall of Fame Induction Ceremony in Colorado Springs, Colorado.
TrueTimber, the world's best-selling camo brand, has partnered with Rugged Cross Hunting Blinds to produce hunting blinds featuring Rugged Cross's patented see-through technology combined with TrueTimber camo patterns. Founded by brothers Chris and Tim Seaton, Rugged Cross holds four U.S. patents for its innovative see-through mesh hunting blind technology.
Christensen Arms has joined Guns.com's manufacturer roster to leverage its "Buy Now" e-commerce technology, connecting customers to in-stock inventory through a nationwide dealer network. The platform also serves North American Arms and EOTECH Suppressors, alongside major brands like Smith and Wesson, Glock, and SIG Sauer.
Olydoe, a golf lifestyle brand specializing in natural-fiber apparel, has partnered with RepSpark, the leading B2B eCommerce platform for golf, to streamline wholesale ordering for private clubs and green-grass buyers. Founded by Scott Matthews, Olydoe uses premium materials like American-grown Supima cotton, Merino wool, and Italian Cashmere to deliver performance apparel without synthetic fabrics.
TRGT, a performance nutrition brand founded by PGA Tour professional Vince Whaley, has partnered with RepSpark, the leading B2B eCommerce platform in golf and active-lifestyle industries, to accelerate wholesale expansion and connect with retail buyers through streamlined digital ordering.
Shell Shock Technologies and CBC Global Ammunition announced a strategic collaboration to industrialize and commercialize Shell Shock's proprietary NAS3™ hybrid case technology across multiple military and commercial calibers. CBC will serve as a licensed manufacturing partner, supporting industrial-scale production and global market development, with formal signing planned at Eurosatory in Paris on June 15th.
Range USA, the nation's largest indoor gun range and firearm retailer, announced all 50 of its locations are participating in NSSF's first Gun Storage Check Week retailer pilot program. The campaign promotes secure firearm storage practices during June 1–7 and September 1–7, with participating locations receiving promotional materials from Project ChildSafe.
FFLGuard and Gearfire announced a strategic partnership combining firearms compliance leadership with eCommerce and retail technology solutions. The collaboration will integrate FFLGuard's compliance expertise with Gearfire's AXIS Point of Sale platform and RetailBI reporting to support Federal Firearms Licensees nationwide through educational initiatives and operational best practices.
The Second Amendment Foundation (SAF) and Nine Line Apparel have partnered to release an exclusive "Free the Cans" T-shirt collection. A portion of proceeds will support SAF's lawsuits seeking removal of National Firearms Act registration requirements for silencers and short-barreled rifles. Pre-orders are available through June 8.
The Columbus Clingstones and Realtree are hosting a special game on May 28 at Synovus Park featuring custom Realtree Advantage Classic jerseys to support The Plummer Home, a local organization assisting veterans. Game-worn jerseys will be auctioned with 100% of proceeds benefiting the nonprofit.
Duck Club Bourbon, co-founded by Riley Green, has become a Proud Partner of Ducks Unlimited through a three-year partnership. The collaboration unites the brands through shared values of outdoor tradition, craftsmanship, and conservation, with Duck Club Bourbon engaging DU members through marketing initiatives and events.
Live Free Armory announced a partnership with Walk the Talk America (WTTA), a nonprofit focused on reducing suicide and promoting mental health awareness within firearm-owning communities. Live Free Armory will include WTTA mental health resource cards in product packaging to connect firearm owners with free mental health support resources.
SLG2, Inc. renewed its partnership with the NSSF to support the +ONE mentorship initiative, promoting shooting sports participation through education and community engagement. The company will deliver +ONE messaging across its nationwide event platforms, including the Grand Safety Tour, having welcomed over 50,000 guests since 2009.
Turkeys for Tomorrow and Origins Foundation partnered to sell turkey call holders designed by Robbie Kroger to fund a nine-state predator-prey research initiative led by the University of Tennessee-Knoxville, involving 11 universities and organizations including Tall Timbers, National Trappers Association, and OnX.
EOTECH has partnered with Walk The Talk America, a national nonprofit focused on mental health and responsible firearm ownership, for Mental Health Awareness Month. EOTECH will donate funds and include specially designed flyers in consumer shipments directing users to WTTA's mental health resources.
The Arkansas Game and Fish Commission named AFTCO as the official apparel partner of the Arkansas Legacy Lunker Program, which aims to enhance trophy bass genetics. AFTCO will provide co-branded apparel and specialized gear for program participants, joining corporate partners including Xpress Boats, PRADCO Fishing, Bass Pro Shops, and Harper's Pure Country Taxidermy.
NoSweat, a Minnesota-based performance headwear company, partnered with RepSpark to expand wholesale distribution of its PGA TOUR officially licensed hat liners. The partnership leverages RepSpark's B2B eCommerce platform to reach pro shops, country clubs, and golf courses nationwide with NoSweat's patented SweatLock Technology liners.
Houston Safari Club Foundation (HSCF) announced the renewal of its partnership with Capital Farm Credit through 2029. Capital Farm Credit will continue corporate sponsorship supporting wildlife conservation, youth education, scholarships, and hunting heritage preservation across Texas.
Safari Club International (SCI) and the National Brotherhood of Hunters (NBH) announced a strategic partnership to expand hunting access and participation through broader engagement and inclusion. NBH members will receive SCI membership benefits at no cost during their first year, with the collaboration strengthening conservation efforts and community engagement.