New partnership brings together two longstanding names in the hunting and archery industries with a shared focus on the whitetail hunter
Buckmasters is proud to announce a new partnership with Darton Archery, naming Darton the Official Bow Partner of the Buckmasters TV Show.
The partnership brings together two brands with deep roots in the hunting community and a shared commitment to innovation, performance, and the whitetail hunter. Founded in 1950, Darton has spent more than 75 years advancing archery equipment and technology, while Buckmasters has spent four decades serving and celebrating America's whitetail hunters.
"We couldn't be more excited to welcome Darton as the Official Bow Partner of Buckmasters," said Jackie Bushman, founder and CEO of Buckmasters. "Darton has a tremendous history in this industry, but what really excites me is where they're headed and their commitment to building products for the serious whitetail hunter. That makes this partnership a natural fit for Buckmasters. I was proud to take my first buck of the season in Kentucky with a Darton bow, and after seeing the equipment perform firsthand, I'm even more excited about what we can accomplish together."
Darton's focus on the bowhunting community and continued investment in hunting-focused products creates a strong alignment with Buckmasters and its audience. Through the partnership, Darton will be integrated across Buckmasters' media platforms, content and hunting experiences, giving the two brands opportunities to showcase Darton equipment where it matters most, in the hands of hunters and in the field.
"We're incredibly excited to partner with Buckmasters, an iconic name that has earned the trust and respect of hunters across generations," said Randy Kitts, Owner of Darton Archery, Black Eagle Arrows and Conquest Archery. "Through Darton Archery and Conquest Archery, we're committed to building on that shared legacy by delivering cutting-edge products, supporting the bowhunting community and continuing the spirit of innovation that has driven Darton forward for more than 75 years. This partnership combines Buckmasters' trusted voice in the hunting community with the innovation behind Darton and Conquest to reach more bowhunters, strengthen the sport and keep moving bowhunting forward."
The partnership will extend across Buckmasters' multimedia ecosystem, creating opportunities for product integration, original content, social and digital storytelling, and in-field exposure throughout the coming seasons.
"For us, this is much bigger than putting two logos together," Bushman added. "We want partnerships with companies that understand our audience and are invested in the future of hunting. Randy and the Darton team share that mindset, and we believe there's a lot we can build together."
About Buckmasters: Founded in 1986 by Jackie Bushman, Buckmasters has been a trusted voice in the whitetail hunting community for 40 years. Through television, digital and social media, print, podcasts, events and original content, Buckmasters connects hunters with the stories, information, products and experiences that fuel their passion for the outdoors.
About Darton Archery: Founded in 1950, Darton Archery has a long history of innovation in the archery industry and today produces bows, crossbows and archery equipment for hunters and competitive archers. Darton is owned by Randy Kitts, who also owns Black Eagle Arrows and Conquest Archery.