Industry-leading technology creates a faster path from product discovery to purchase, while driving sales to local gun shops nationwide.
Burnsville, MN — Guns.com and Smith & Wesson are strengthening their partnership to deliver a faster, more convenient online shopping experience for gun owners nationwide. Through Guns.com's industry-leading "Buy Now" technology, Smith & Wesson customers can seamlessly move from the company's extensive firearm catalog on its website to accurate, in-stock product listings on Guns.com. The innovative technology ultimately drives sales directly to brick-and-mortar gun shops nationwide — the backbone of the firearm industry.
"As consumer expectations continue to evolve, our partners recognize the importance of delivering a modern, seamless shopping experience," said Mark Lewke, Corporate Partnerships Manager at Guns.com. "Our 'Buy Now' technology delivers exactly that, and our partners, like Smith & Wesson, are helping lead the industry forward. Plus, they value the added benefit of knowing Guns.com will service and protect their brand throughout the customer journey."
Guns.com was first to bring the "Buy Now" technology to manufacturers large and small. The proprietary technology connects customers from a manufacturer's website to the correct, in-stock product listing available through Guns.com's nationwide Dealer Network. By integrating with storefront dealers to show live, on-shelf firearm inventory, Guns.com does the work of searching thousands of retailers to ensure the best experience for both manufacturers and customers.
Suppressor Manufacturers Add "Buy Now"
The "Buy Now" technology also powers suppressor sales for participating manufacturers, like Gemtech, EOTECH, and FN America. Through Guns.com's Dealer Network, customers can browse the largest selection of in-stock suppressors available online. Once purchased, suppressors ship free to the customer's selected local retailer, where they can complete the transfer process in accordance with applicable laws and regulations.
Maximize the Holiday Shopping Season
With the holiday season just around the corner, Guns.com offers manufacturers a comprehensive suite of digital marketing and commerce solutions beyond "Buy Now" integration designed to drive sales and increase brand visibility. These offerings provide access to millions of highly engaged firearms customers and include:
- The 2026 Holiday Gift Guide;
- Black Friday and Cyber Monday promotion;
- In-cart instant rebate programs;
- Dedicated brand storefronts and landing pages; and
- Enhanced merchandising opportunities.
Manufacturers interested in learning more about Guns.com's digital marketing and commerce solutions can contact Mark Lewke, Corporate Partnerships Manager, at advertising@guns.com.
About Guns.com:Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With a commitment to unwavering integrity, relentless innovation, and exceptional customer service, they deliver the best shopping experience in the firearm industry while championing the 2A lifestyle through industry-leading content, reviews, and community engagement. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms, the new Auctions platform, and a vast selection of suppressors, ammo, gear, and more. Experience why Guns.com stands unrivaled as the premier online marketplace for millions of gun owners nationwide.