Winchester will be featured alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet in the 2026 Coca-Cola 600. Winchester is honoring the 250th Anniversary of the United States with commemorative ammunition packaging series, including limited-edition collectible designs celebrating American heritage and the nation's hardworking citizens.
Quaker Boy will continue as a national sponsor of Whitetails Unlimited, the premier white-tailed deer conservation organization. Founded by Dick and Beverly Kirby, Quaker Boy has produced Made in the USA game calls for over four decades, supporting WTU's mission of wildlife habitat enhancement and hunting tradition preservation.
ShellShock Protection announced its sponsorship of the 2026 Professional Outdoor Media Association (POMA) Summit, taking place May 26-28 at Wild Wings of Oneka in Hugo, Minnesota. The company will provide hearing and eye protection for participants during a media turkey hunt hosted with the Murray Road Agency, National Wild Turkey Federation, and onX Hunt.
Sarsilmaz and SDS Arms announce co-sponsorship of the 2026 CMP Bianchi Cup, taking place May 21–24 at Green Valley Rifle & Pistol Club in Hallsville, Missouri. Sarsilmaz will showcase firearms including the SAR9 series, SAR9 SOCOM models, 7/24 series, and K12 hammer-fired steel pistol.
Henry Repeating Arms, a leading firearm manufacturer based in Rice Lake, Wisconsin, has joined Whitetails Unlimited as a national sponsor. WTU President Jeff Schinkten praised Henry's commitment to quality and giving back through their Guns for Great Causes charitable program supporting military veterans, law enforcement, and wildlife conservation organizations.
Barnett Crossbows will continue its partnership with Whitetails Unlimited as a national sponsor, according to WTU President Jeff Schinkten. Founded in 1962, Barnett has innovated in the crossbow and archery industry for over 60 years, offering performance and value-driven bows and accessories for hunters and recreational shooters.
Yamaha Marine and Skeeter Boats served as presenting sponsors for the 28th annual Dick Hiley St. Jude Bass Classic in Wabasha, Minnesota, raising over $1.3 million. Champions Adam Walters and Trevor Rasmussen won $25,000, while Joe Hall and Aaron LaRocque won a ZX200 Skeeter Boat powered by a Yamaha 200-horsepower V MAX SHO outboard.
Wiley X served as an official sponsor and partner of Boot'n & Shoot'n, the 15th annual patriotic fundraising event hosted by Valor Mission Project at Dallas Gun Club in Lewisville, Texas. The event has raised over $10 million to date, with proceeds benefiting Valor Mission Project and organizations including Brain Treatment Foundation and Third Option Foundation.
United Call Works, a premium wildlife call manufacturer co-founded by Jimmy Wren and Casey Schultz, has joined Whitetails Unlimited as a national sponsor. The Oak Harbor, Ohio-based company offers duck, goose, deer, and elk calls along with OEM services.
Lapua has renewed its partnership with U.S. Biathlon as the official ammunition supplier for the upcoming Olympic quadrennial. The partnership supports U.S. Biathlon athletes competing in the winter sport that combines cross-country skiing with rifle marksmanship using .22 LR ammunition.
Beretta serves as title sponsor of the 2026 NSCA Northeast Regional Championship at M&M Hunting Preserve in Pennsville, NJ, May 12-17, showcasing competition shotguns including the 694 Black DLC, DT11 Super Sport, SL2, AX800 Suprema, and A400 L Sporting. Team Beretta athletes Connor Daniel, Desi Edmunds, Dominic Grossi, Zach Kienbaum, Diane Sorantino, and Jared Greenwood will compete.
20North Marketing has signed on as Platinum Sponsor for the 2026 NSSF Marketing & Leadership Summit, taking place May 12–14 in Hilton Head. The digital marketing agency will support industry discussions on AI-driven search, leadership, consumer behavior, and digital marketing strategies.
CZ announced the addition of Brennah Gaston to its professional shooting team. Gaston, a rising star in practical shooting, earned a gold medal with Team USA at the 2025 IPSC Handgun World Shoot and is the reigning Ladies Open National Champion. She will compete in major USPSA and IPSC matches throughout 2026 using CZ firearms.
Beretta and premium dealer Gray Rose announced their Silver Star sponsorship of Concert for the Heroes 2026, taking place May 8–9 in Bluffton, SC. The event features a private sporting clays range day and headline concert with Lee Brice to support veterans and first responders through OPFOB's mission.
Vortex® has renewed its Silver sponsorship of the Vortex Outdoor Adventure Camps Fund with Boone and Crockett Club for 2026, supporting youth scholarships and gear for the Theodore Roosevelt Memorial Ranch programs. The partnership reinforces Vortex's commitment to fostering the next generation of conservation advocates and wildlife stewards.
Athlon Optics, a U.S. sports optics company based in Olathe, Kansas, will continue its partnership with Whitetails Unlimited as a National Sponsor. The company offers red dots, rifle scopes, spotting scopes, and binoculars backed by lifetime warranties, supporting Whitetails Unlimited's conservation and hunting tradition mission.
CZ announced the addition of competitive shooter Deshaun Jenkins to its professional shooting team. Jenkins, a Grand Master in USPSA, has won multiple championships including the 2023 Atlanta Practical Shooting Championship and 2025 Alabama State Championship, and will compete with the CZ Shadow 2 platform.
Hornady Manufacturing Company announced partnerships with Scouting America, serving as ammunition sponsor for Camp Cedars Rifle and Shotgun programs and the Mid-America Council's annual Sporting Clays Event. The initiative supports youth development in shooting sports through safe, supervised instruction emphasizing discipline, responsibility, and outdoor engagement.
Staccato 2011 returned as Patriot Sponsor of Second Bend Labs' Guns, Golf & Gills charity event, which raised $200,000 for the Combat Control Foundation. IPSC World Champion Max Michel provided elite shooting instruction at the event, deepening Staccato's commitment to the warfighter community.
FastBound announced its sponsorship of the NSSF Marketing & Leadership Summit, taking place May 12–14, 2026, in Hilton Head, South Carolina. VP of Sales & Marketing Jamison Collins stated the sponsorship reflects FastBound's commitment to innovation and leadership in the firearms and outdoor industries, serving over 7,000 active FFLs nationwide.