Iconic hunting brands join forces across Outdoor Channel television, YouTube, podcasts, social media, and ambassador initiatives to connect with hunters nationwide.
Thompson/Center Arms (T/C Arms), the legendary American firearms manufacturer renowned for innovation, accuracy, and versatility, is proud to announce a strategic muzzleloader partnership with Buckmasters, one of the most recognized and respected names in the hunting industry.
The partnership brings together two iconic brands with a shared commitment to authentic hunting experiences, quality firearms, and the preservation of America's hunting heritage. Through an integrated media and marketing collaboration, T/C Arms will have a prominent presence across the Buckmasters platform, including Outdoor Channel television programming, YouTube content, podcasts, social media channels, and ambassador initiatives.
For decades, Buckmasters and its founder, Jackie Bushman, have connected with millions of hunters through compelling storytelling, memorable hunting adventures, and a genuine passion for the outdoors. The new partnership will showcase Thompson/Center muzzleloaders while creating opportunities to engage with passionate hunters across multiple platforms.
"Jackie Bushman and Buckmasters have built one of the most recognizable and trusted brands in the hunting industry, and we're proud to join forces with a partner that shares our values and passion for the outdoors," said Gregg Ritz, President and CEO of Thompson/Center Arms. "As we continue rebuilding and expanding the T/C Arms brand, strategic partnerships like this are an important part of our growth. Buckmasters gives us an incredible platform to showcase our muzzleloaders in the field, connect directly with hunters and demonstrate why Thompson/Center remains one of the most trusted names in hunting."
The partnership will feature T/C Arms muzzleloaders throughout Buckmasters' extensive media network, delivering year-round brand visibility and authentic product integration through television, digital storytelling, and ambassador-driven content.
Key elements of the partnership include:
- Outdoor Channel Television: Integration of T/C Arms muzzleloaders into Buckmasters' top-rated television programming, highlighting performance and reliability during authentic hunting adventures.
- YouTube: Dedicated hunting content, product features, and in-the-field experiences designed to showcase the capabilities of Thompson/Center muzzleloaders to a growing digital audience.
- Social Media: Collaborative campaigns, hunting content, product education, and promotional initiatives across Buckmasters' social media platforms.
- Podcasts: Brand integration and conversations centered on hunting, firearms, industry innovation, and the people who continue to shape the outdoor lifestyle.
- Ambassador Initiatives: Collaboration with Buckmasters ambassadors and influential personalities to expand brand awareness, share authentic hunting experiences, and connect T/C Arms with hunters throughout the country.
A central focus of the partnership will be Thompson/Center's ENCORE FireStick and Triumph muzzleloaders, highlighting the versatility, innovation, and dependable performance that have made the brand a favorite among generations of hunters.
"Thompson/Center has a tremendous history in the hunting industry, and it's exciting to see the brand moving forward with renewed energy and innovation," said Jackie Bushman, Founder of Buckmasters. "We've always believed in working with companies that understand hunters and build products they can count on. We're looking forward to putting T/C Arms muzzleloaders to work in the field and sharing those experiences with our audience across all of our platforms."
The partnership comes at an exciting time for Thompson/Center Arms as the company continues to invest in American manufacturing, expand its product offerings and strengthen its position in the firearms marketplace. By aligning with Buckmasters' established media presence and influential network of hunting personalities, T/C Arms is positioned to reach both longtime brand loyalists and a new generation of hunters.
More than a media partnership, the collaboration reflects a shared dedication to the hunting lifestyle, the traditions passed down through generations, and the pursuit of unforgettable experiences in the field.
About Thompson/Center Arms: Headquartered in Farmington, New Hampshire, Thompson/Center Arms is an iconic American firearms manufacturer recognized for its innovation, accuracy, and versatility. With a legacy built on groundbreaking firearm designs, including the legendary ENCORE platform, T/C Arms is committed to delivering high-quality firearms for hunters and shooting enthusiasts. Under American ownership, the company continues to invest in manufacturing, product development, and the future of the Thompson/Center brand.
For more information, visit www.tcarms.com.