APPAREL

TrueTimber, the world's best-selling camo brand, has partnered with 10Stone, a new lifestyle apparel brand inspired by country music superstar Jason Aldean, now available at Walmart stores nationwide. The collection combines modern Western style with everyday wear, featuring jeans, outerwear, hoodies, and hats built on the promise of "Premium Quality. American Grit."

TUO released the Folcrum Hoodie, a technical midlayer engineered for early-season hunting with a 249g check fleece, built-in facemask, and proprietary TUO Ryse Camo pattern. The hoodie features Polygiene StayFresh™ and OdorCrunch™ odor management, flatlock seams, and thumb loops for layering versatility across temperature swings.

ScentLok introduces its deepest camouflage lineup featuring Realtree XT-3, Realtree APX, Mossy Oak Terra Gila, Terra Outland, Original Treestand, Bottomland, and Country Roots patterns, designed by terrain and season rather than trend. Marketing Director Steve Allie emphasizes hunters no longer need to compromise on camo across different hunting environments.

Outdoor Stewards of Conservation Foundation (OSCF), in partnership with Illumine Collect, is offering limited-time apparel featuring the "Primary Funder of Conservation" message through September 14, 2026. Executive Director Jim Curcuruto highlighted that hunters, anglers, trappers, and shooters contribute $3.6 billion annually to conservation efforts.

Magpul has expanded its glove line with the Patrol 2.0 and Technical 2.0 now available in Multicam. The Patrol 2.0 features a goatskin palm and padded knuckles at $64.95, while the Technical 2.0 offers touch-screen compatibility and synthetic suede at $44.95.

Whitewater Fishing introduces the Basin Deck Boot, a 100% waterproof fishing boot featuring vulcanized construction, 3mm neoprene with air mesh, and a contoured polyurethane insole for all-day comfort and support in any weather condition.

VIKTOS, a U.S. veteran-designed brand, unveiled the Johnny Combat S2 Leather Waterproof Boot, a full-grain leather duty boot featuring a waterproof breathable lining, reinforced toe box, and Strife™ warfighter bottom unit for traction. The boot is engineered for long days and changing conditions with a 10mm heel-to-toe drop and weighs 2.6 pounds per pair.

Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces with weather protection and mobility, available now at Beretta authorized dealers and online.

TUO introduces the Kinetic Merino 150 Short Sleeve Crew, a lightweight baselayer featuring 86% 18.5 micron merino wool blended with nylon and spandex. Designed for warm-weather hunting, the shirt offers natural moisture-wicking, temperature regulation, and odor resistance with flatlock seams and raglan sleeves for comfort.

Whitewater Fishing and Fish Monkey have relaunched their three-glove collaboration featuring the Pro365 Guide Glove for sun and durability, Half Finger Guide Glove for dexterity, and Stealth Dry-Tec Glove for cold-weather protection. Each glove addresses specific angler needs without compromise, with MSRPs ranging from $32.99 to $64.99.

TUO has launched the Kinetic Merino 150 Boxer Brief, crafted from a blend of 38% merino wool, 58% Tencel, and 4% spandex. The product features flatlock seams, moisture-wicking properties, and antimicrobial performance, with an MSRP of $49.99.

TUO introduced the Kinetic Merino 200 ¼ Zip Hoodie, a merino wool baselayer that integrates a hood and facemask into one piece. Marketing Director Steve Allie highlighted the quarter-zip design's unique combination of three gear functions. The 18.5-micron merino wool fabric provides temperature regulation, sun protection, and odor resistance at $159.99 MSRP.

Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.

NOMAD announced the launch of the Ambush Shooting Shirt, a performance-driven evolution designed specifically for wingshooters. The shirt features UPF 30+ protection, laser-perforated back venting, moisture-wicking performance, reinforced recoil patches, and an interior eyewear wipe, available in Mossy Oak Bottomland, Mossy Oak Migrate, and NOMAD Mud patterns.

Realtree introduced AB1, a new camouflage pattern engineered using natural concealment mechanics found in fractured rock, weathered timber, and forest floors. Blocker Outdoors is pioneering the versatile pattern across its hunting apparel lineup, designed to work effectively across multiple seasons and habitats from close to long range.

ScentLok introduces the Saddle Hunter Pro Jacket and Pant, specialized apparel designed for saddle hunting with features including WindBrake® windproof membrane, polyester micro-tricot shell fabric, articulated knees, and strategically placed pockets for accessibility in the saddle.

NEXTORCH North America announces the Edge Guard Cut-Resistant Tactical Gloves, featuring A7 cut-resistant liner protection and full-palm touchscreen capability. Designed for law enforcement, military, and security professionals, the gloves offer blade slash protection while maintaining dexterity, with an MSRP of $47.99.

In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.

Local Boy Outfitters and Mossy Oak announced a partnership featuring iconic camouflage patterns including Original Bottomland, Shadow Grass Blades, Treestand, and Greenleaf across apparel and accessories. The collection, priced between $40 and $60, is available through Local Boy Outfitters' website and over 400 retail locations nationwide.

ScentLok has upgraded its Wind Brace Pro Jacket and Pant with a fully waterproof, breathable DryLok membrane and taped seams while maintaining the platform's lightweight warmth and scent-control technology. The new gear features Carbon Alloy and Silver Alloy technologies, 80g Thinsulate insulation, and is available in Realtree XT-3 pattern at $239.99 each.