West Point, Miss. — Mossy Oak is proud to announce a new partnership with Local Boy Outfitters, the Southern lifestyle brand known for celebrating the traditions of the outdoors, family, and community.
The collaboration introduces Mossy Oak's iconic Original Bottomland, Shadow Grass Blades, Treestand, and Greenleaf patterns across a variety of Local Boy Outfitters apparel and accessories. The collection reflects the shared values of both brands while offering customers products designed for life in the field and everyday wear.
The new collection will retail between $40 and $60 and will be available for purchase through Local Boy Outfitters' website as well as at more than 400 retail locations nationwide.
"The outdoors has always been at the core of who we are as a brand. From being in the turkey woods to duck holes to living everyday life in the South, Mossy Oak patterns have been part of that culture for generations. Partnering with Mossy Oak feels authentic to our audience and to the lifestyle Local Boy Outfitters represents. Both brands share a passion for the outdoors, family traditions, and the communities built around hunting, fishing, and spending time outside. Being able to incorporate iconic Mossy Oak patterns into our collections allows us to create products that genuinely connect with the people further who wear our brand every day. We're excited about the opportunity to continue blending classic outdoor heritage with the modern Southern lifestyle that Local Boy Outfitters was built on." — Local Boy Outfitters Marketing Team
This partnership marks a natural evolution for the two brands based in Southern heritage and culture. The collaboration celebrates more than just camouflage—it represents generations of shared experiences, from early mornings in duck blinds and spring turkey hunts to afternoons on the water and gatherings with family and friends. Together, Local Boy Outfitters and Mossy Oak are honoring those traditions while creating products that fit seamlessly into today's Southern lifestyle.
The products from the Local Boy Outfitters x Mossy Oak Collection is available now through the brand's website localboyoutfitters.com and at participating retailers across the United States.
About Local Boy Outfitters: Local Boy Outfitters is a Southern lifestyle apparel brand inspired by the people, places, and traditions that define life outdoors. Built on authenticity, community, and a passion for hunting, fishing, and everyday Southern living, the company creates quality apparel and accessories designed for wherever the day leads—from the woods and water to town and beyond.
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 40 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is The Official Camouflage of Conservation.
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