THURSDAY, MAY 12, 2022

Scholastic 3-D Archery currently provides two (2) main levels of coach certifications: Basic Instructor, and Advanced Instructor. To become a coach in the S3DA organization, any interested party must complete the Basic Instructor Training Class.
Against over 700 shooters from around the world, Magnum Research sponsored shooter Chris Barrett captured first place in pistol caliber carbine, second place in rimfire iron, and third place in rimfire optic.
The 2022 BoatUS Collegiate Bass Fishing Championship presented by Bass Pro Shops is set to take place on Pickwick Lake in Florence, AL on May 26 and 27. Wild card entries are still being accepted.
Apex Tactical Specialties is headed to Houston and inviting attendees of the NRA Annual Meetings and Exhibits, May 27 through May 29, to stop by booth #1137 for a hands-on look at the popular line of aftermarket trigger kits from Apex.
AGM is set to demonstrate AGM products at the Utah Shooters annual Shootah event this year on May 21st.

Celebrating its 65th year the International Convention of Allied Sportfishing Trades – better known as ICAST – heads to Orlando, Fla., and the Orange County Convention Center (OCCC) from July 19-22 for the planet’s largest sportfishing trade show.
NOAA Fisheries announces federal waters from 9 to 200 nautical miles off Texas will close to shrimp trawling 30 minutes after official sunset, local time, on May 15, 2022, corresponding to the time Texas closes its state waters to shrimp trawling.
The only way to understand the nuances of working a fireline is by being on one. The six-year-old Fire Tigers Program recently took more than 50 Clemson University students and put them through the rigors of classroom training, then placed them with fire professionals as they learned how to mitigate fire firsthand.
Two federal grant programs administered by Nebraska Game and Parks Commission are accepting applications from communities across Nebraska for recreation improvements.

Vara Ranch will provide guests with an all-inclusive high fence hunting experience featuring five-star Texas hospitality that is easily accessible from Houston, San Antonio or Austin.
In 2021, Cornell University conducted research on the customer satisfaction of iSportsman users at the U.S. Military Academy West Point. Cornell’s findings indicate that iSportsman users believe the additional safety measures provided by the iSportsman system improve their hunting and angling experience.
Hornady® has supplied ammunition to freedom fighting forces in Ukraine in partnership with Adams Arms, Leupold & Stevens, PROOF Research, Rise Armament, Radian Weapons and Luth AR.
As part of its 100-year anniversary celebration, Federal Ammunition announces the release of their hardcover book, Federal Ammunition: The First Hundred Years. This 244-page hardcover book highlights Federal cartridge production and innovation over the past century.

A 3-judge panel of the Ninth Circuit Court of Appeals issued a favorable decision in the Firearms Policy Coalition (FPC) and FPC Action Foundation (FPCAF)-led case of Jones v Bonta, holding that California’s age-based firearms purchase ban is unconstitutional and the district court had “erred in not enjoining an almost total ban on center semiautomatic center fire rifles for young adults.”
Rival Arms has expanded its offerings to include electro-optics, beginning with the new X1 Micro Reflex Sight. The X1 is a 3 MOA red dot ideally suited for use on defensive pistols, target pistols, rifles, hunting and defensive shotguns.
Sports South LLC is proud to offer the Trailblazer Firearms Pivot™. Trailblazer Firearms now offers a semi-automatic 9mm Ultracompact Folding Rifle. Patented technology allows the Pivot™ Rifle to collapse uniquely.
Scent Crusher, a leader in scent elimination for hunters, has renewed their national sponsorship with Whitetails Unlimited.

Houston Safari Club Foundation (HSCF) and “Hunting Matters” welcomes Heidi Lyn Rao, the Texas Parks and Wildlife Department Hunter Education Specialist for Southeast Texas.
This week, Outdoors Radio features charter captain “Dumper Dan” Welsch, Florence County Economic Development executive director Wendy Gehlhoff, Wisconsin Wildlife Federation Region 5 director Justin Loehrke and pro angler Duffy Kopf.
Century Arms has located a potential durability issue with a limited number of BFT47 rifles. If you have a rifle with a serial number on the list found at : you are asked to submit a return request.
The Iron Decoy brand has developed specific colors of theSteely #5’s for Salmon & Lake Trout. Three (3) of the eighty (80) different color combinations are dedicated to targeting these two species.

Sport South, the country’s leading family-owned distributor of firearms, ammunition and accessories, is now offering True Velocity’s advanced composite ammunition.
Vermont State Game Wardens are investigating a hunting-related shooting incident that occurred on private property off Quarry Road in Hartford on May 8.
The Michigan Department of Natural Resources’ Western Upper Peninsula Citizens’ Advisory Council will meet at the Marquette Township Community Center, Tuesday, May 17.
Removing trees may seem counterproductive to wildlife management efforts at first glance, but in the case of Stone Prairie Wildlife Management Area in Mayflower, removing undesirable species was exactly the course of action needed to promote valuable quail and turkey habitat.
The Kansas Department of Wildlife and Parks (KDWP) is proud to announce the launch of Go Outdoors Kansas – KDWP’s all-new licensing and boat registration system designed to provide outdoor recreationalist with an improved customer service experience.
While highly pathogenic avian influenza was confirmed in domestic birds in Utah last month, the first case of the virus in a wild bird was recently confirmed after a dead great horned owl tested positive.

Direct-to-consumer brands are popping up all across the broader marketplace. If you’re familiar with companies like Dollar Shave Club or Thursday Boots, and trust me there are many, many more, then you’ve heard of a direct-to-consumer brand.

These companies bypass the traditional distribution channels of wholesalers and retailers opting instead to sell direct to the end user.

Obviously, this is a bit difficult to pull off in the firearms industry if you are an actual firearms manufacturer. But federal firearms regulations don’t apply to non-serialized products such as accessories and apparel.

Look across the major brands in our industry and more and more you’ll find companies cultivating a stronger direct relationship with their end users. For many this is a revenue generation exercise. For others, it is a branding, marketing and communications effort.

This past weekend, at their SIG Freedom Days – touted as “the first-ever total consumer SIG range and shooting experience” – Sig Sauer didn’t just go direct-to-consumer but went face-to-face with over 4,000 individuals at the Ben Avery Shooting Facility in Phoenix, Arizona.

The truly impressive aspect of pulling in over 4,000 people for the inaugural SIG Freedom Days event is that they represented 46 states. Photo by P. Erhardt

To say that this was an impressive event is to sell it short…way short. This was a range day done right. A lot of time, energy and effort went into putting this event on, not to mention no small amount of money.

While walking the ranges on Saturday with Jim Shepherd (read his column Families Celebrate SIG Freedom Days) we kept noting all the things that went into putting on this event. The table and tents, the crowd barriers to guide guests through the ranges, the sound systems used for demos and, of course, all that ammo.

Add to that a small army of Sig employees and you can imagine what kind of costs might go into a three day event for over 4,000 guests.

One of the many Sig staffers working the event fields questions from a packed crowd during the presentation on Sig’s Next Generation Squad Weapons System. Photo by P. Erhardt

This was not a free event, though. No, this event cost $79.95 per person per day with options for additional shooting at $29.95 and $49.95 each. I’ll let you do the math and try to figure out what the final take was, but Sig went into this expecting and hoping only to break even.

For Sig making money was not the primary purpose. Hard to believe, I know, considering all the company does is sell a mountain of P365 pistols and land damn near every military contract coming down the pike.

Sig, who had a few “open to buy” dollars in their budget after foregoing this year’s SHOT Show, wanted to focus on promoting shooting to some of those 5.4 million first-time gun buyers NSSF says entered the market in 2021.

That was the primary purpose of this event. That and to encourage others in the industry to follow suit.

Tom Taylor, CMO and EVP of Commercial Sales for Sig, has the company zigging in the consumer market while others are still learning to zag. Photo by P. Erhardt

Now, not many companies have the budget that Sig does. And even fewer would have the nerve to go this route, particularly in a year when NASGW says the industry can expect a 15%-20% increase over 2019’s sales revenue (i.e. less than both 2021 and 2020).

But this type of event is scalable and you don’t need to be an 800-pound gorilla like Sig to pull it off. There are a number of entities providing opportunities for new shooters. One that immediately comes to mind is Shoot Like A Girl which does small retailer based events several weekends a year.

The point is that with 5.4 million first timers among us, if we want them to become second, third and fourth time gun buyers we need to invest accordingly. Unless, of course, the concept of customer lifetime value simply escapes you.

In that case, explaining the advantage of the direct-to-consumer experience marketing Sig was doing – what I think was the real focus of this past weekend – isn’t worth the effort. Just go ahead and stick with that print advertising budget instead.

- Paul Erhardt, Editor, the Outdoor Wire Digital Network

Outdoor Wire - 155 Litchfield Rd., Edgartown, MA 02539
Copyright © 2021, OWDN, All Rights Reserved.