Crimson Trace


Mossberg is pleased to announce recognition for their 590 Shockwave 12-gauge pump-action with a National Rifle Association Publications Golden Bullseye Award.


Springfield Armory has partnered with Viridian Weapon Technologies, Federal Premium Ammunition, Kershaw Knives, Crossbreed Holsters, Propper, Personal Defense Network and Action Target to offer an exclusive, comprehensive Every Day Carry package for 100 lucky winners.


Browning Camping  announces the Boulder, a two person tent perfect for withstanding the inclement weather found in high country hunt camps. 


Kent® Cartridge announces that Phillip Plowman, Director of Operations at Gamebore, has assumed additional operations responsibilities for Kent Cartridge North America and Kent James will now be handling commercial marketing at Kent.

RITON Optics has added John “Tig” Tigen as their newest Brand Ambassador. The company has also engaged Jerry “Ace" Luciano for media and public relations services.

Bushnell announces the signing of KC Eusebio to Bushnell’s Ambassador/Shooting Team. He will represent Bushnell at USPSA, IPSC, Steel Challenge and PRS competitions, as well as assess and develop new products.

Security Plus, a new brand from Alpha Guardian, offers a wide-ranging line of accessories for any brand of gun safe, lock box or gun cabinet. From humidity control to lighting to storage, Security Plus products are designed to “Protect, Illuminate and Organize Your Safe.”

Sturm, Ruger & Company, Inc. (NYSE: RGR) announces the addition of Crow Shooting Supply as the 19th independent distributor of Ruger firearms in the United States. Crow Shooting Supply is a family-owned national wholesale distributor of firearms, ammunition, reloading components and shooting accessories.

Troy Industries, Inc. announces the appointment of Andrew E. Finn as its new President. As President, Mr. Finn will have responsibility for all company operations and will report directly to Founder and Chief Executive Officer, Stephen P. Troy, Jr.

Fishing Tackle Retailer has entered into a management agreement with the owners of The Fishing Wire (, the eNewsletter that has become a staple of industry insiders for more than a decade. 

Brandlive has signed its first brand ambassador, Mark ‘Oz’ Geist. Geist is most widely recognized for co-authoring the well known book, 13 Hours, which was adapted to film in 2016 and directed by Michael Bay.

Please join SA in Booth 16341 and 16022 as we introduce Sports Afield products to the hunting and shooting world. 

David Holand has been promoted to Web Store Manager for Taurus Holdings, Inc. and its subsidiaries (“Taurus USA”).  Taurus USA encompasses the popular Taurus®, Rossi®, and Heritage™ Manufacturing product lines.

Primos Hunting, a leading innovator of game calls and hunting accessories, announces CamelBak as an official partner for Primos’ award-winning “TRUTH About Hunting” television show. Upcoming episodes will feature CamelBak’s forthcoming hunting gear in the field.

The cutting-edge camouflage and apparel solutions company, Kryptek Outdoor Group, announces its “Camouflage Technologies” division, which has evolved from the expertise gained during the  U.S. Army Camo Improvement solicitation. 


Visitor centers and other government-operated facilities will be closed until further notice, but private contractors in the park, including fishing guides and air-boat tours, will continue to operate, and all boat ramps remain open.

The gates and roads into the national parks operated by Xanterra Parks & Resorts will remain open during a government shutdown. Xanterra’s lodges, restaurants, retail, concessions and services will be open for business as usual and welcoming guests and visitors from around the world, including   Yellowstone, Grand Canyon, Crater Lake, Mt. Rushmore, Zion, the Oasis at Death Valley and Grand Canyon Railway (which runs from Williams, AZ to the South Rim of Grand Canyon).


Henry Repeating Arms is expanding in early 2018 to include offer new tribute edition, an additional finish option for the popular Big Boy line of lever action rifles, and an emergency preparedness kit that includes the U.S. Survival AR-7 rifle, among others.

HatsanUSA introduces a the entry level price for PCP air guns with its new Flash airgun line. Weighing just under 6 pounds and delivering 40 foot-pounds of energy, the only thing “entry-level” about these airguns is the $299 price tag.

Mossberg announces their 590M™ Mag-Fed 12-gauge shotgun. Built on Mossberg’s legendary pump-action, tactical platform combined with the world’s first double-stack, 10-round shotgun magazine; it also offers optional 5, 10, 15 and 20-round capacity magazines sold as accessories. 

Mossberg expands their purpose-built MVP Series with the introduction of a long-range, tactical platform – the MVP Precision Rifle in 6.5mm Creedmoor and 7.62mm NATO (308 Win).

The FERRO™ is a 9mm semi-auto pistol manufactured with stainless steel frame, slide & barrel. An Apex tactical trigger, extended slide lock, magazine release & night sights are all standard, with a choice of non-threaded 4.48”  barrel or threaded 4.88” barrel, 3 Magpul Pmag 17rd GL9 magazines and your choose of Black Nitride or NiB Battleworn finish.


This week on Deer & Wildlife Stories, Keith goes to Canada not for big deer, but big elk. Find out how elk antlers are turned into organic Super Dog Treats.


The Council to Advance to Hunting and the Shooting Sports (Council), along with many of its partners, officially announces the National R3 Symposium.  The first event of its kind to bring together partners spanning the conservation community to advance national efforts to recruit, retain and reactivate (R3) outdoor recreation participants; including hunters, anglers, boaters and recreational target shooters.


Mossy Oak, America’s No. 1 camouflage brand, joins Carhartt, America’s premium workwear brand since 1889, in a partnership that establishes Mossy Oak as the primary camouflage of Carhartt.


FN America, LLC announces details on the FN Free Gear promotion for the first quarter of 2018. In partnership with weapon accessories manufacturer, INFORCE, qualifying purchases of any FN 15 rifle or carbine and select models of FN 509, FNS Compact and FNX pistols will receive a free APLc, APL or WML White- Gen2 rail-mounted light. 


 Athlon Outdoors is updating its lineup of magazine titles and aligning some under the “Personal Defense World” brand to create a multi-channel network dedicated to the personal- and home-defense audience.

Athlon Outdoors modernizes its tactical lineup of titles and aligns annual titles under the Tactical Life brand to create a multi-channel network targeted at the tactical firearms audience. Tactical Weapons magazine in 2018 will be renamed Tactical Life to align with the digital companion,


Outdoor Guys Radio: Radio for the Sportsman Lifestyle, the premiere outdoors radio program in the Midwest, will bring their unique style of hunting, fishing, and great outdoors entertainment to the nation each Saturday morning on Sports Byline USA, beginning January 2018.


Stack-On has launched a new line of home defense safes. The AOTT Safe features a stylish, geometric design and is powered by a gas-charged shock on the lid.

DeSantis Gunhide announces the DeSantis Gunhide Just Cause Safety Holster for uniform duty wear. Built from thermoformed Kydex sheet and glass reinforced polymers, it features a rotating hood and a self-locking thumb-activated trigger guard lock.


Attendees at this week’s Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas will see a lot of new turkey hunting gear and equipment. 

Kruger Optical will introduce its new Quad Safe laser reflex sight at the 2018 SHOT Show. The patented design features a standard red dot reticle, along with four lasers.

DeSantis Gunhide launches its new, exclusively Kydex line of holsters at the 2018 SHOT Show (booth 10962) in Las Vegas, January 23rd. The new division – dubbed Pegasus – consists of 20+ Kydex designs.

Leapers, Inc. will display several new products at SHOT Show this year. These include a variety of new handguards, optics, handgun accessories, and more.

Visit Davidson’s, one of the nation’s top firearms wholesalers, newly redesigned exhibit booth at the 40th Annual SHOT Show in Las Vegas, Nevada. Davidson’s will be located at booth 13946 in the Sands Expo Center. Come and see all the special show deals, new exclusives, and a dealer giveaway.

Taurus USA will be introducing several new products, ranging from concealed carry to modern handgun hunting, during the upcoming SHOT Show at the Sands Expo Center January 23rd-26h, 2018.

At the SHOT Show in Las Vegas, Kahr Firearms Group will display firearms from a joint project with Outlaw Ordnance.  The highlight is the Desert Eagle 1911CSS – .45ACP with stainless steel frame and slide that  features  deep laser engraving of “We The People” on the left side and a portion of the Second Amendment, “Our right to keep and bear arms shall not be infringed,” on the right side.

Night Optics USA will introduce the world’s first continuous calibration thermal riflescope line at the 2018 SHOT Show - the SVTS Thermal riflescope. In the SVTS-320 and 640, Night Optics has added Heat Tracker.

New for 2018, Gun Talk Media is excited to announce the addition of live video coverage from SHOT Show in Las Vegas. No stranger to live videos on social media platforms, Gun Talk is bringing viewers what they want, where they want it.

Volquartsen Firearms is looking forward to showcasing several new products in Booth #11229 at SHOT Show 2018.  New product displays will feature the Volquartsen Summit Bolt-Action Rifle as well as new products for both the Ruger MK IV and S&W M&P 15-22.

Simmons will launch more than a dozen new optics at the 2018 SHOT Show, January 23 to 26 at the Sands Expo Center in Las Vegas, Nevada. ProTarget riflescopes, Venture binoculars and spotters, as well as updated favorites in the new Simmons AETEC and Whitetail Classic families will be included in the new lineup.


Lapua is proud to announce their title sponsorship of the 2018 Practical Rimfire Challenge.  The Practical Rimfire Challenge (PRC) Series was launched in 2017, and challenges shooters to compete out to 300 yards with .22 LR rifles.  


The Washington Fish and Wildlife Commission adopted a package of simplified sportfishing rules for Washington's rivers, streams and lakes during its Jan. 18-20 meeting in Ridgefield.


Today, most of the industry is either erecting trade show displays or shivering in the desert during Industry Day at the Range, the sanctioned event that presages the opening of SHOT Show. Not too-many years ago, lots of companies held individual preview events, inviting the media, buyers and other invited guests to see the products they’d officially be revealing when SHOT opened its doors for business.

Those outside events were “quietly discouraged” -to the point that today there’s the massive “Industry Day” and very few other events staged by companies who, honestly, have more product and interest than could be accommodated at the big event.

We’re hoping to get some small amount of time on guns we’ve already heard about, but haven’t  previewed. We’ll also explore the range for things that might be overlooked in the massive exhibition halls. I’ve already seen the new M &P 2.0 pistols from Smith & Wesson, but there are new guns from Ruger, GLOCK, SIG and others that have piqued my curiosity. 

There are some items in today’s news no one (else) has seen.  We’ll be bringing you the first look at some of them later this week. One announced today is the Ferro 9mm pistol from DRD Tactical. I’m thinking it may be one of the SHOT Show sleepers.

You’re seeing it here first...DRD Tactical is known for their high-end special mission rifles, but the Ferro is their first venture into pistols. And it’s decidedly different.


Normally, today’s combined special edition is dedicated entirely to the “Newbies” first- year SHOT Show exhibitors, companies on the SHOT NEXT list who have tabletop displays but no booth space (yet). We also give a nod to the sophomore class of 2018- those companies who were “newbies” last year and are back for a second year. 

But there’s enough significant news to delay our look at the “newbies” for a few hundred words.

First, it’s been widely whispered that (at least) one distributor was been in serious financial difficulties. When short term financing won’t convert to the long term, it makes for serious problems.  By the end of business tomorrow, we’re hoping to be able to release details, but we’ve learned that unfortunate distributor will not be shutting down. And we’ll also bring you news of a business expansion into an area that may surprise many in the agency side of the industry. It would appear the bloom has started to disappear of the “social media” rose for retailers who have huge “tribes” but few “sales”.

Not positive news for the magazine biz. Bonnier’s a major players in the outdoor magazine industry, and they’ve made some serious cuts on the eve of SHOT. Last week, they shuttered the print portions of five magazines (motorcycle titles Baggers and Dirt Rider, Sport Diver, Wakeboarding and WaterSki) and dismissed more than 70 employees. 

Appears they’re not done yet. We’ve confirmed that Outdoor Life editor Andrew McKean is among the most recent casualties- and there are still others who will be getting notices - soon. It’s no secret magazines are feeling the pinch, although we’ve been hearing that some companies - after “disappointing” results with many of the “new media” and “social communities” - are heading back to “traditional” media.

We’ll keep you posted.

And now for the good news.... Between the first year and NEXT exhibitors, we’re going to be welcoming more than 150 new companies to SHOT 2018. And we’re happy to report there will be more than 90 members of the sophomore class. That points to the fact that we’re not doing too-badly as an industry, although we’re not running at the record levels many might have become accustomed to. All industries are cyclic, although our industry seems occasionally to have extra challenges.

Between those nearly 250 companies we have a cross-section of the United States and nearly a dozen countries from virtually every continent.

OK, some of the “newbies” like Orbital ATK aren’t really new -unless you’ve never really heard of the Lake City ammunition plant outside Independence, Missouri, but many of them are small companies like Phone Skope ( , makers of interface devices that allows you to attach smart phones to spotting scopes and binoculars. “Digiscoping” is one way to enter the world of long-distance image capture using equipment most hunters and shooters already own.

Others companies, like Metal Impact ( make pressurized industrial tanks, along with components for a variety of other things -from M203 barrels to aluminum riflescope tubes.

One company that caught my attention is Doom and Bloom. Doom and Bloom is actually a husband-and-wife business run by Dr. Joe Alton (M.D.) and his “nurse” Amy (an Advanced Registered Nurse Practitioner).  They authored “The Survival Medicine Handbook” and offer classes on disaster medicine as well as medical kits for everything from basic first aid to high level trauma. Somehow, I figure you’ll be able to find them by following the laughter because, well, they look like they enjoy their work.

There are, as you would expect, plenty of serious companies like Tri-Tech - which offers POS and Management systems specifically designed for gun stores and ranges, or Hesco, the British company that offers Hesco barriers, framework that allows for very rapid construction of earthworks for anything from flood protection to shooting ranges.

If you’re into it, you can also stop by Marina Vape and check out vaping juices (the 2018 equivalent of the cigar craze of the 90s?) or Torque Precision to see their “FC Hook” a device that locks magazines into AR style rifles, creating “fully compliant” (hence, FC hooks) rifles for unfortunates still living in California.

Women are making big impacts in shooting sports and concealed carry. Silver State Apparel (above) hopes their clothing will resonate with female shooters. Rifle Caddy (below) hopes their product will keep your favorite gun or bow from making an unwanted impact with other areas of your truck.

I’ll  wander through the apparel areas (my body type seems to make them nervous that I’ll stop by) and check out Silver State Apparel’s products. They make fashionable concealment clothing for women, and I’m also going to check out Canada’s Rifle Caddy- they have one ingenious product- a gun or bow holder that straps onto a Ford, Chevy, Dodge, Toyota, Nissan, Jeep or Suzuki console.

Like everyone else who’ll be queued up tomorrow, I’ll be entering the miles of displays with a bounce in my step that quite likely will be all gone by the end of the day. And I’ll be repeating the process through my time at SHOT Show 2018.

If you happen to see me there, I hope you’ll say hello. After all, SHOT’s a great place to see friends, too.

-- Jim Shepherd

EDITOR’S NOTE: You can click here to see a list of “The Newbies/NEXT Companies  of 2018”

Jan 23-26
Sands Expo Center, Las Vegas, Nevada
Jan 26-28
George R. Brown Convention Center, Houston, Texas
Jan 28-Feb 2
Isaac Davis Memorial Range, Wacissa, Florida
Jan 31-Feb 3
Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nevada
Feb 3-11
Pennsylvania Farm Show Complex, Harrisburg, Pennsylvania
Feb 8-11
Salt Palace, Salt Lake City, Utah
Feb 16-18
Feb 19
Feb 22-25
Clark County Shooting Range, Las Vegas, Nevada
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