Friday, August 23, 2019

Norma Brings Special Offers to 2019 Worldwide Show

Norma will be showcasing their new-for-2019 ammunition at the Worldwide Show at the Reno-Sparks Convention Center in Reno, Nevada from August 27-29, 2019. Norma’s 9mm Monolithic Hollow Point (MHP™) personal defense, BONDSTRIKE™ Extreme long-range hunting, and ENVY™ match grade ammunition for pistol caliber carbines (PCCs) will be on display in booth 935. Attendees are encouraged to stop by the Norma booth to see these and other Norma products, and to sign up for show specials.

"Customers will see this is a different Norma,” said Paul Lemke, General Manager for RUAG Ammotec USA. “We have some excellent products available in our distribution channels and on retailers’ shelves right now that are a new, exciting look for Norma. Our 223 Norma Tactical, for example, gives people a competitively priced, high quality product in a caliber that’s a must-have for every customer."

223 Norma Tactical

223 Norma Tactical is a 55-grain full metal jacket loaded to strict Norma standards. This new round gives shooters excellent reliability and consistency at a reasonable price. Made with reloadable brass and high-quality components, this ammo is great for plinking, training or competition use.

Norma MHP

Norma’s 9mm MHP is an all copper bullet engineered for massive expansion and great stopping power. The MHP is designed to reliably feed into all pistol and carbine chambers and is calibrated for consistent, devastating terminal performance, regardless of barrel length. By achieving consistent, massive expansion, the Norma MHP is setting a new standard for personal defense ammunition.

Norma BONDSTRIKE Extreme

Designed for extreme long-range accuracy and excellent performance on game at all distances, the BONDSTRIKE Extreme bullet is bonded for weight retention and penetration. Norma’s engineers developed a unique bonding technology to maximize weight retention and ensure a devastating wound channel through controlled expansion at all velocities. Combined with the inherent accuracy of Norma’s sophisticated boat-tail bullet design, BONDSTRIKE is the ideal cartridge for hunting deer, elk, antelope or any other medium to large-sized game.

Norma ENVY

As the popularity of Pistol caliber carbines (PCCs) has surged in the past few years, so has the need for an improved target load that can bring out the best results for training and competition. Norma has answered the call with ENVY. With a more precise, uniform bullet design and improved tolerance ranges across production, Norma’s ENVY is setting a new standard of accuracy and performance from PCCs.

More information about new and popular Norma products can be found at

Media contact: Cathy Williams, Murray Road Agency

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability. Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG's products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.