Field & Stream, the pre-eminent American outdoor lifestyle brand backed by acclaimed singer-songwriters Eric Church and Morgan Wallen, proudly announces the debut of its new lifestyle apparel, with a unique collection available exclusively via the official Field & Stream Amazon brand store.

The expanded selection—designed to meet the moment where function, affordability, and heritage intersect—features a curated assortment of performance fishing apparel, vintage-inspired graphic tees, sweatshirts, and versatile hat styles, all available with fast, free Prime delivery. New styles will be added weekly, with a hunting-focused apparel expansion debuting in Fall 2025.

Heritage-Inspired, Forward-Facing

For over 150 years, Field & Stream has been an authority in the outdoor space—a trusted resource for hunters, anglers, and adventurers alike. But beyond the gear and guidance, it has been a home for storytelling, known for the timeless stories that inspired generations to cherish and conserve the outdoors. Because the greatest stories happen outdoors.

The new collection features a mix of nostalgic and contemporary graphics, many of which are inspired by legendary Field & Stream magazine covers. This design approach blends the visual storytelling of the past with modern sensibilities—a tribute to where we’ve been and where we’re going.

A Return to the Outdoors, For Everyone

“We believe the outdoors should feel familiar, not foreign,” said Doug McNamee, president of Field & Stream. “Whether you're a seasoned hunter or just learning how to pitch a tent, we want to be the brand that equips you with the right gear, tells the best stories, and makes the outdoors feel like home again. Our mission is simple: to teach America how to hunt, fish, and conserve our cherished land—and to provide the apparel that helps do it.”

McNamee added, “This collaboration with Amazon gives Field & Stream an opportunity to reach both legacy loyalists and a new generation of outdoorsmen. While our collection is designed to be broadly accessible, many styles are grounded in performance details drawn directly from the deep experience of our community.”

Customers can start shopping the collection today by going to www.amazon.com/fieldandstream.

ABOUT FIELD & STREAM

For more than a century, Field & Stream has been the most-trusted voice of the outdoors. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. Country music artists Eric Church and Morgan Wallen, along with a group of experienced brand builders, acquired and relaunched Field & Stream in 2024, unifying this legacy brand for the first time in its history. Now embarking on a new chapter, the next generation of Field & Stream includes a best-in-class, outdoor-lifestyle media platform, a return to a print publication, a membership community, a wide variety of co-branded and licensed product lines, plus experiential brand extensions such as hunting and fishing excursions, a modern and affordable lifestyle lodge concept, and the Field & Stream Music Fest. For more information visit www.fieldandstream.com.