VIKTOS, a veteran-designed performance apparel company, announces its Fall 2026 Collection featuring waterproof jackets, the Johnny Combat S2 Leather Waterproof Boot, fleece essentials, and the Gunfighter RR Jean in new Faded Blue. The collection combines weather protection, durable construction, and everyday comfort for range and workday use.
Whitewater Fishing introduces the Thermoclyne Hooded Jacket and Thermoclyne Vest, featuring Sorona® Aura insulation and DWR-treated nylon shells. Both garments pack into their own pockets and earn high customer ratings for lightweight warmth and versatile layering options.
Hunt Monkey offers task-specific gloves, socks, and headwear designed to work together as a system for bow hunters facing temperature swings. Products include the HUNT TEC Medium Weight Windproof Hunting Glove, Task Hunt Fleece Hunting Glove, Back Country Medium-Weight Boot-Crew Merino Wool Socks, and Wooly Head beanie to keep hunters warm and comfortable during extended sits.
Muddy announced expansions to its DV8, Timber Recon Xtreme (TRX), and MTX hunting apparel lineups, introducing new jackets, vests, and pants designed for varying temperatures and terrain. The brand also plans to launch female-specific DV8 and TRX apparel lines in mid-September, engineered around women's biomechanics.
Blocker Outdoors introduces its Shield Drencher Insulated Jacket and Bib in Realtree AB1 camouflage, featuring RainBlocker® waterproof membranes, thermal-mapped insulation, and S3® antimicrobial technology for late-season hunting. The new colorway joins existing options including Realtree APX and Mossy Oak patterns, with MSRPs of $119.99 each for jacket and bib.
Whitewater Fishing introduced the upgraded TORQUE 7.4V Heated Vest, featuring a 7.4V platform with two additional lower-back heating elements, 80g Sorona® Aura insulation, and three adjustable heat settings. The vest is now officially in stock and shipping at an MSRP of $229.99.
NOMAD's Ambush collection features a camo button-down and pants designed for early whitetail season with 4-way stretch, laser perforated venting, and moisture-wicking technology. The lightweight, breathable gear provides comfort and mobility for hunters in challenging terrain and all-day stand sits.
ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.
Leupold & Stevens, Inc. announced its Fall 2026 Field Wear collection featuring the Kinetic Jacket, Hibernator Hooded Fleece Jacket, and Radium and Radium Pro Pants. According to Evietta Chapman, Apparel Product Line Manager, each product was developed from scratch to deliver the same performance quality as Leupold's sporting optics.
ScentLok introduces Silentude, a new hunting apparel line featuring ultra-quiet fabric engineered to minimize noise during deer hunts. The jacket, bib, and pant incorporate Carbon Alloy® odor control, Precip-X™ water resistance, and articulated design for mobility, with Marketing Director Steve Allie calling it "the quietest suit we've ever developed."
NOMAD Outdoor, a division of Marolina Outdoors, introduces the Mirage Camo Hoodie, a lightweight, breathable concealment layer designed for hot-weather hunting. Featuring a full mesh back panel, UPF 50+ protection, and quick-drying 100% polyester fabric, the hoodie provides hunters with enhanced mobility and comfort during early-season whitetail hunts.
GRITR Sports, a Texas firearms retailer, has expanded its hunting lineup with the Beretta Daybreak Upland Collection. The Italian-designed apparel features technical fabrics for upland hunting, including softshell jackets and vests available in multiple colors at GRITRSports.com.
Hunt Monkey offers a complete warm-weather hunting system featuring lightweight gloves, performance socks, and face guards designed for comfort and protection. Founded by Tim Mossberg, the brand combines dexterity and moisture-wicking technology to help hunters manage humid conditions while maintaining gear control throughout long days afield.
Vortex® launches new Gear Series apparel including T-shirts and cap styles designed for hunters and shooters. The collection features fresh colors and styles perfect for fall, available at VortexOptics.com and on their social media channels.
Blocker Outdoors offers purpose-built youth hunting apparel in sizes YS through YX, featuring products like the Youth Fused Cotton Hoodie, Shield Series Commander Jacket, and Youth Drencher gear with RainBlocker® protection. Marketing Director Steve Allie emphasizes proper-fitting gear keeps young hunters comfortable and engaged during their first hunting experiences.
ScentLok introduced the BE:1 Trek Heated Base Shirt, featuring Carbon Alloy® odor-adsorption technology and three heating pads powered by the new 7.7V Compact 5000mAh Power Bank. The shirt is designed to keep hunters comfortable in cold weather while maintaining scent control.
Fish Monkey and Hunt Monkey, founded by Tim Mossberg, now hand-test every pair of waterproof gloves using custom pneumatic equipment to guarantee 100 percent waterproof products. The brands upgraded from previous testing methods that found less than 2 percent defects to ensure absolute quality for anglers and hunters.
Muddy has launched two new camouflage layering systems, the DV8 and Timber Recon Xtreme (TRX), engineered exclusively for female hunters. Developed through extensive field testing with input from Muddy's field staff and pro-staff, these complete systems feature tailored fits and strategic design elements for women's movement and performance in the field.
Blocker Outdoors launches the Flyway Insulated Jacket and Bib, featuring RainBlocker® waterproof 10K/10K membranes and taped seams for waterfowl hunters. Both pieces offer 120 grams of insulation and are available in Mossy Oak Bottomland for $149.99 each.
TrueTimber, the world's best-selling camo brand, has partnered with 10Stone, a new lifestyle apparel brand inspired by country music superstar Jason Aldean, now available at Walmart stores nationwide. The collection combines modern Western style with everyday wear, featuring jeans, outerwear, hoodies, and hats built on the promise of "Premium Quality. American Grit."