TrueTimber introduces the Tekari Men's Performance Fishing Hoodie, now available at Walmart. The hoodie features moisture-wicking rayon from bamboo, antimicrobial properties, and 5% spandex for mobility, designed for anglers in warm conditions.
Nomad Outdoor relaunches its bestselling Hobcaw Hybrid Short in Mossy Oak Greenleaf and Bottomland Camo patterns. The versatile performance short features an adjustable waistband, breathable mesh lining, and quick-drying fabric designed for outdoor activities from land management to water recreation.
Nebraska Game and Parks partnered with Farm Focused/Stock and Rod of Plattsmouth to offer vintage-inspired outdoor apparel. Designs by graphic designer Ryan Holt feature Nebraska wildlife, parks, fishing, camping, birding, and hunting themes, with all proceeds supporting state conservation efforts.
TUO announces the Kinetic Merino 150 Hoodie and TUO Logo Sun Hoodie, expanding its technical apparel line for off-season scouting and summer trekking. The Kinetic Merino 150 features 18.5-micron Merino wool for breathability and comfort, while the TUO Logo Sun Hoodie offers UPF 50 protection with moisture-wicking synthetic fabric.
Whitewater Fishing highlights how quality raingear is essential for angler success, featuring four technical suit systems including the Great Lakes Pro, Great Lakes Pro Insulated, Riparian, and Minimalist Packable options designed to maintain comfort and stamina in various weather conditions.
Whitewater Fishing introduces its Minimalist Packable Jacket and Pant, featuring 100% polyester stretch fabric with DWR finish and 4-way mobility. Marketing Director Steve Allie highlights the suit's technical features and durability at an accessible price point, designed for both freshwater and saltwater anglers.
Fish Monkey is launching its Hydro-Block Waterproof Glove and Sock collection for Fall 2026, offering anglers and hunters complete waterproof protection with breathable comfort. The system features 100% waterproof barriers, merino wool liners, and touchscreen-compatible panels, addressing growing demand for premium foul-weather gear.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
ScentLok, owned by Nexus Outdoors, introduces premium outdoor apparel including the Campfire Flannel Shirt, updated Flannel Long-Sleeve, Logo Sun Tech Hoodie, and Shed Lightweight Tech Hoodie designed for hunters transitioning from technical scouting to daily wear.
Fish Monkey launches its new Americana colorway in merino wool blend socks, available in No Show Tab and Mini Crew styles. The socks feature arch compression, moisture-wicking technology, and seamless toe construction, proudly made in the USA by one of the nation's oldest sock mills.
Whitewater Fishing has launched the Great Lakes Pro Jacket and Bibs, engineered with a proprietary 3-layer 4-way stretch system offering 20k waterproof and 30k breathability ratings. Developed and tested against Great Lakes conditions, the suit features AquaGuard waterproof zippers, adjustable hoods, and multiple waterproof pockets, priced at $399.99 each.
Whitewater Fishing launches its Spring 2026 logowear collection featuring coastal and cabin-inspired color palettes paired with retro maritime silhouettes. The collection includes the Drift Patch and Harbor Rope Hats with classic corded rope details, premium fabrics, and heritage camo patterns. Marketing Director Steve Allie emphasizes the collection's focus on intentional design for anglers across all environments.
Muddy Outdoors announced the expansion of its apparel lineup with female-specific camouflage hunting clothing, introducing the DV8 and TRX collections designed around women's biomechanics. Available this summer, these systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered exclusively for female hunters.
Blocker Outdoors introduces the Shield Drencher Jacket and Pant, engineered for spring turkey hunting with RainBlocker® waterproof membrane and S3® anti-microbial treatment. The silent, technical gear provides waterproof protection without bulk, priced at $99.99 each.
TrueTimber has partnered with 10Stone, a new lifestyle brand inspired by country music artist Jason Aldean, to debut an exclusive apparel line at select Walmart locations in Athens, Georgia ahead of Aldean's April 25 concert at Sanford Stadium. The full 10Stone lineup will launch nationwide at Walmart stores in Fall 2026.
Whitewater Fishing expands its Beacon Technical Hoodie lineup with Vintage Duck Camo and Mossy Oak® Bottomland® patterns, merging heritage aesthetics with advanced mariner-grade fabrics engineered for water-based performance and mobility.
Whitewater Fishing's Prevail Pant has become a permanent staple among serious anglers since its 2024 introduction. The pant features infinite recovery stretch twill, thermal intelligence side-seam vent zippers, UPF 50+ protection, and seven functional pockets designed for the demands of intensive angling.
Mossy Oak announced a collaboration with Ray on a women's lifestyle collection featuring the Original Bottomland camouflage pattern. Founded by sisters Emma Ray McKee and Betsy Ray, the Turkey Masters collection offers apparel ranging from $38 to $135 and is available exclusively on Ray's website.
TUO announces the Folcrum Hoodie, available summer 2026, featuring a 249g grid-fleece lining with Polygiene StayFresh™ and OdorCrunch™ odor-control technologies. The versatile hoodie includes an ergonomic 3-piece hood with built-in facemask, multiple pockets, and functions as both a standalone layer and midlayer for outdoor and everyday wear.
TrueTimber launches its Spring 2026 Officially Licensed Honda apparel collection featuring shirts, outerwear, headwear and accessories from Honda, Honda HRC Progressive and Honda Gold Wing. The collection blends TrueTimber's camouflage patterns with lifestyle designs, available through the TrueTimber online store and select dealers nationwide.