Whitewater Fishing unveils the updated Basin Deck Boot, featuring advanced vulcanized construction, slip-resistant sole technology, and a new Vintage Camo colorway. Priced at $99.99, the boot combines waterproof performance with athletic mobility and odor-management features, launching early 2027.
Blocker Outdoors introduces the Shield Reliant Pant and Shield Reliant Shirt, a dual-purpose gear system designed for both land management work and early-season hunting. Featuring poly-spandex double-weave fabric with S3® anti-microbial technology and moisture-wicking treatment, the system offers durability and scent prevention at $99.99 each.
ScentLok has integrated Realtree's new XT-3 camouflage pattern into more than half of its new product introductions, combining the pattern with ScentLok's technical fabrics across elite collections including Savanna Fuse, Ridge, and BE:1. The collaboration unites Realtree's visual deception innovation with ScentLok's olfactory stealth technology for hunters seeking multi-terrain performance.
Fish Monkey is launching the Hydro Block Waterproof Glove for Fall 2026, a premium cold-weather fishing glove featuring a 100-percent waterproof barrier, breathable membrane, merino wool liner, and touchscreen-compatible panels. Founder Tim Mossberg emphasizes the glove maintains dexterity and comfort in wet, cold conditions while enabling essential fishing tasks.
Blocker Outdoors engineered the Fused Cotton series to provide rugged, breathable apparel for heavy land management and early season hunting. The collection features a cotton-polyester blend with S3® silver antimicrobial technology and includes field pants, bibs, hoodies, shirts, and t-shirts designed for durability and odor control.
ScentLok released the Ridge Bib, a new hunting bib featuring Carbon Alloy® and Silver Alloy™ scent control technologies, berber fleece lining, and eight pockets. The bib pairs with ScentLok's Ridge series apparel system and is now available online with camo patterns including the new Realtree XT-3™.
Whitewater Fishing introduces the Rays Performance Hoodie, a $59.99 technical garment featuring UPF 50+ solar protection, touch-activated cooling fabric, and an integrated neck gaiter. The hoodie blocks 98% of harmful UV rays while maintaining athletic mobility for anglers battling summer elements on the water.
ScentLok introduces the BE:1 Puffy Jacket and Pant, featuring Sorona Aura insulation for warmth and packability, Carbon Alloy scent control technology, and articulated design for mobility. Both items are priced at $219.99 and now available.
Whitewater Fishing and Fish Monkey have partnered to launch a co-branded line of high-performance fishing gloves available mid-summer 2026. The collaboration combines Whitewater's expertise in fishing-specific outerwear with Fish Monkey's renowned glove technology, featuring three models with UPF 50+ sun protection and specialized grip technology for freshwater and saltwater anglers.
ScentLok introduces the Savanna Fuse 1/4 Zip, a lightweight hunting shirt featuring touch-activated cooling minerals and dual Carbon Alloy® and Silver Alloy™ odor-destruction technologies. The garment combines thermal regulation with moisture-wicking capabilities, designed for early-season whitetail hunting in hot conditions.
Whitewater introduces the Slipstream Bamboo Hoodie, a premium technical fishing shirt featuring 70% bamboo fabric with advanced moisture-wicking, natural thermal regulation, and antimicrobial properties. Available in Olive Green, Blue Bell, and new Camo colorways, the hoodie combines flatlock seams and Lycra details for comfort and durability at $79.99.
ScentLok introduces the Savanna Fuse Bib, featuring Carbon Alloy® odor-absorbing technology and touch-activated cooling fabric. The bib includes eight strategically placed pockets, side leg zippers, articulated knees, and elastic suspenders with silicone grip for enhanced comfort and functionality during early season hunts.
Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.
ScentLok has released Women's Alpha Elite Jacket and Bib, featuring Carbon Alloy® odor-adsorbing technology, DryLok® waterproof membrane, and Thinsulate® insulation for late-season whitetail hunting. Both items are now shipping and available at retail for $349.99 each.
ScentLok has released its Women's Ridge Jacket and Pant system, featuring Carbon Alloy® scent adsorption, Silver Alloy™ antimicrobial protection, and Precip-X™ weather finish. The purpose-built collection combines an athletic silhouette with ultra-quiet micro-tricot fabric and lofted Berber fleece lining for superior midseason whitetail hunting performance.
Fish Monkey expands its popular Americana pattern to its U.S.-made merino wool blend socks, complementing existing glove and face guard offerings. The patriotic red, white and blue design appeals to tournament anglers and boating enthusiasts, providing retailers with strong merchandising opportunities and cross-selling potential across multiple product categories.
Fish Monkey's Freestyle glove offers versatile warm-weather protection for anglers with UPF 50-plus sun protection, non-slip Monkey Grip palm, and touchscreen-compatible fingertips. The customizable design allows anglers to remove select fingertips for personalized fishing styles across multiple applications.
ScentLok launches an expanded sock lineup featuring premium technical apparel designed for outdoor enthusiasts and active individuals. The collection includes the Everyday Sock, Everyday Work Crew Sock, Everyday Work Boot Sock, Ultra Fresh Crew, and Ultralight No Show, all incorporating ScentLok's proprietary Silver Alloy™ technology for moisture control and odor prevention.
TrueTimber introduces the Tekari Men's Performance Fishing Hoodie, now available at Walmart. The hoodie features moisture-wicking rayon from bamboo, antimicrobial properties, and 5% spandex for mobility, designed for anglers in warm conditions.
Nomad Outdoor relaunches its bestselling Hobcaw Hybrid Short in Mossy Oak Greenleaf and Bottomland Camo patterns. The versatile performance short features an adjustable waistband, breathable mesh lining, and quick-drying fabric designed for outdoor activities from land management to water recreation.