SHOT Show® Industry Day at the Range, the premier hands-on media and buyer event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. In addition to booth space, several high-impact sponsorship opportunities are now available for brands looking to elevate their visibility ahead of the industry's biggest week.

Industry Day offers exhibitors a unique platform to launch new products, create content with top-tier media and influencers and engage directly with buyers and industry leaders in a dynamic, hands-on environment. The event continues to drive early momentum and engagement that carries into the trade show floor and beyond.

A select number of sponsorships are now available, including:

• First Shot: kick off the event through selection of the First Shot honoree with exclusive brand recognition in the opening moments of the day.
• App Sponsor: Features the sponsor’s branding prominently within the official mobile app
• On-Ground Transportation Sponsor: boost visibility with branded shuttles and signage seen across the venue.

“Each year, Industry Day plays a critical role in helping brands stand out before the SHOT Show floor opens,” said Kelsey Puryear, Industry Day at the Range co-owner. “Exhibitor space and sponsorships are limited, and we encourage companies to take advantage of the opportunity to be part of the industry's most influential range event.”

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Sponsorship opportunities are also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.

Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager

Email: Kelsey@shotshowrangeday.com

About Industry Day at the Range

Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.