FORT SMITH, Ark. – Walther Arms, Inc. is proud to officially kick off TEQfest, a nationwide event celebrating cutting-edge firearm innovation and the Walther community. Starting today, September 20, and running through the weekend, TEQ Fest will feature exciting new product launches, exclusive sales promotions, and immersive experiences across participating dealers nationwide.

This inaugural TEQ Fest brings together enthusiasts, professionals, and new shooters alike for three days of excitement and exploration of Walther’s industry-leading TEQ—Trigger, Ergonomics, and Quality. Attendees will have the opportunity to handle new products, take advantage of exclusive deals, and engage directly with Walther representatives at local dealers.

Rob McCanna, President and CEO of Walther Arms, Inc., expressed his enthusiasm for the event:
"TEQ Fest is more than just a product launch event—it's a celebration of Walther's commitment to performance and innovation. We are thrilled to bring the Walther experience directly to our customers and provide them with the opportunity to explore our newest offerings while connecting with our incredible dealer network."

Highlights of TEQ Fest include:

• Exclusive New Product Launches: Be among the first to discover and experience Walther’s latest additions to the firearm world.
• Nationwide Participating Dealers: Visit dealers across the country for hands-on demos, sales, and special promotions.
• Contests & Giveaways: Enter for a chance to win incredible prizes, including firearms and accessories, through innovative social media campaigns and in-store scavenger hunts.
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TEQ Fest is set to redefine what it means to engage with the Walther brand and community. The event will run from September 20 to September 22, with select participating dealers offering unique opportunities to explore new products and meet with Walther representatives.

To learn more about TEQ Fest and find participating dealers near you, visit Walther's TEQ Fest page.

About Walther

"It's your DUTY to be READY" is a message of sincerity that Walther must build the best performing firearms. It is a message to every shooter who understands the importance of firearms safety and the inalienable right to bear arms. It is a message to clearly and concisely show that Walther is doing everything in its power to support shooters everywhere with not just the absolute best in firearm innovation and performance but also access to the best training and informative firearms community. History has shown Walther's dedication to this message, beginning in 1886 and continuing today, with the innovative spirit that builds off the invention of the concealed carry gun by creating duty grade weapons such as the PDP and world-class rimfire products such as the P22 and WMP. Walther will continue its long tradition of technical expertise and innovation in the design and production of firearms to meet the demands of any customer. Excellent service and superior quality will continue to be benchmarks of Walther's success.