Wednesday, April 14, 2021

The High Road with Keith Warren and Lucas Oil Outdoor Line announce continued partnership

New Braunfels, TX April 14, 2021 – The High Road with Keith Warren and Lucas Outdoor Line proudly announce their continued sponsorship relationship for 2021.

Keith Warren says, “I am honored to continue to represent the Lucas Oil Outdoor Line and am thrilled with the commitment the Lucas Oil Outdoor Line has made to the hunting and shooting sports. Additionally, I am passionate about Protect the Harvest, which is a nonprofit advocacy organization (founded by Forrest Lucas) that opposes the radical animal rights movement and particularly the Humane Society of the United States.” Matti Tackett (Keith’s daughter and co-host of the show) says, “The Lucas brand represents nothing but the best when it comes to all kinds of automotive needs. So, it’s no wonder their outdoor line is the best when it comes to firearm care”.

The Lucas Outdoor Line offers a variety of gun cleaning products, and gun lubricants that are used and recommended by the industry’s major firearms manufacturers. Lucas Outdoor Line products are made in America and sold to the world. For more information about Lucas Outdoor Line products, visit

“It’s the legacy that Keith Warren brings to the Lucas Oil Outdoor Line and Protect the Harvest, and our combined conservation efforts that makes this partnership so special,” says Jamie Devney, VP of Brand Development for Lucas Oil. “Now with Keith’s daughter Matti stepping in to co-host the shows, she brings with her the knowledge gained from hunting with her father and allows us to reach a very important younger demographic of outdoor enthusiasts”, Devney continued.

The High Road with Keith Warren airs four times weekly on the Pursuit Channel (DirecTV 604 and Dish 393). Air times are Mondays at 3:00 p.m., Tuesdays at 10:30a.m. Wednesdays at 9:30 a.m., Thursdays at 12:00 a.m. and 9:00 p.m., and Sundays at 1:00am. (EST). Full episodes are available early online at

About The High Road Group:

The High Road Group is a fully integrated creative content creation and marketing company specializing in film production targeting the outdoor space and distribution of content across multiple digital media platforms. The High Road Group assists clients in the outdoor space activate and promote their brands from concept to the point of purchase. The High Road Group produces numerous outdoor programs including The High Road with Keith Warren and Keith Warren’s Deer & Wildlife Stories.

For more information about The High Road Group, visit For more information on advertising opportunities with The High Road Group and Keith Warren, email