Derya Arms today announced that it has delivered its first Authorized Dealer list to its four national distribution partners: Sports South, Lipsey's, RSR Group, and Bill Hicks & Co., Ltd. The list is the first step toward January 1, 2027, when drop-ship fulfillment of Derya firearms through distribution becomes exclusive to Derya Authorized Dealers.
One more list will go to distributors in mid-December. It will be the final list delivered before the January 1 start, and Derya is expediting review of every application received before it goes out. Dealers who have not yet applied are encouraged to apply now at derya.us/dealer-application.
The program is open to every qualifying dealer. Derya products remain available to all licensed dealers through distribution, and stocking and warehouse orders are not affected; the program applies to drop shipping only. The Authorized Dealer network already includes more than 1,400 retail locations nationwide.
"At Derya, we care about the people who invest in this brand," said Dustin Jones, Vice President of Derya Arms. "We are putting significant investment into innovation, new products and the company as a whole. Our dealers are investing their own time and money to put Derya in front of customers. The Authorized Dealer Program makes sure both of those investments are respected, that the brand is represented the right way, and that the dealers doing the work have what they need to do it well."
"This is not about cutting anyone out," Jones added. "We want every dealer who carries Derya to be authorized, and we want everyone on the same page. If you have not applied yet, apply now while we are expediting approvals."
Derya recognizes that some dealers who rely on drop shipping and choose not to become authorized may see lower Derya sales through that channel. The company expects that decline to be outweighed by growth among Authorized Dealers. Derya's internal sales data shows that dealers listed on the Dealer Locator have seen Derya sales at their stores and in their areas increase by as much as two times.
"We understand that some drop-ship sales may slow at dealers who choose not to apply," Jones said. "We have also seen what happens when dealers are on the locator and invested in the brand: sales go up. As Authorized Dealers gain more confidence in Derya and invest more in it, we expect overall sales for our Authorized Dealers to increase."
KEY DATES
- Now: The first Authorized Dealer list has been delivered to distributors, and applications are open at derya.us/dealer-application.
- Mid-December 2026: The final list before the January 1 start goes to distributors. Applications received before it are reviewed on an expedited basis.
- January 1, 2027: Drop-ship fulfillment through distribution becomes exclusive to Derya Authorized Dealers.
- After mid-December: Applications remain open year-round and follow the standard review process, which takes a minimum of four weeks. Newly approved dealers are added to Derya's monthly Authorized Dealer updates to distributors.
HOW TO QUALIFY
Authorization is open to any licensed dealer that meets the program's criteria:
- A physical retail storefront with regular operating hours
- At least one Derya product on the shelf, with a photo of Derya product on the counter or in the display case submitted with the application
- Current, approved Derya product images and marketing wherever the dealer presents Derya products online
AUTHORIZED DEALER BENEFITS
- Exclusive drop shipping (new): Beginning January 1, 2027, drop-ship fulfillment of Derya products through distribution is reserved for Authorized Dealers.
- Dealer Locator listing: Placement on the Derya Dealer Locator, the most-visited page on www.derya.us.
- Marketing materials: Derya-produced marketing and point-of-sale materials.
- Employee discounts: Discounts on Derya products for store staff.
ABOUT DERYA ARMS: Derya Arms is a global firearms manufacturer with manufacturing in Konya, Türkiye and Jacksonville, Florida. Its portfolio includes the DY9 and award-winning DY9Z pistols, the American-made MAX 12GA shotgun, the TM22 rimfire series, RAN and RANX lever-action rifles, and EX and DY12 shotguns. Derya products are trusted by professionals and enthusiasts in more than 80 countries. Derya is committed to quality, American manufacturing jobs, and supporting the Second Amendment community. Visit www.derya.us.