Engaged Industries, a 100% American-made suppressor manufacturer, launched its Authorized Dealer Network on its one-year anniversary. The company's patent-pending Vacuum Expansion Technology and Stealth LoK QD system address shooter complaints about gas blowback, finicky mounts, and sound suppression across multiple caliber platforms.
Brownells announced the expansion of its VALOR Program, a law enforcement initiative providing reduced-price access to firearms parts, maintenance supplies, and duty gear. The program, led by Bill Hampstead, offers individual officers verified law enforcement pricing and agencies a single reliable source for equipment sustainment across legacy and current platforms.
NSSF praises the Trump administration's Office of the Comptroller of the Currency and Federal Deposit Insurance Corporation for publishing a Final Rule eliminating "reputational risk" from supervisory programs, ending banking discrimination against firearm and ammunition businesses. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the rule prevents unlawful denial of banking services to legitimate industries.
Protect Liberty PAC announced its Freedom Giveaway Sweepstakes featuring a Benelli Lupo Rifle in 300 Win Mag. and patriotic t-shirts commemorating America's 250th birthday. The initiative aims to expand grassroots engagement ahead of the 2026 midterm elections, with t-shirt purchases providing sweepstakes entries.
Korth Group Ltd. and the Canadian Sporting Arms and Ammunition Society explain Canada's complex firearms prohibitions, including Orders-in-Council bans on over 2,000 firearm models, a handgun freeze, and expanded definitions under Bill C-21 that automatically prohibit certain semi-automatic rifles and shotguns manufactured after December 15, 2023.
NSSF has named 2TON as its first official Affinity Partner, providing NSSF members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.
Direct Influence and Millertech Energy launched a strategic partnership to build a nationwide hunting ambassador team for the Max 8.0 Trail Camera Battery. The program features hunters, land managers, and outdoor content creators who will produce real-world content and educational outreach using AmbassadorTrack for performance metrics.
Brownells announced the launch of 2nd Adventure Global Solutions, a new division led by Casey Betzold to help manufacturers expand internationally. The division leverages Brownells' 80+ years of experience and 30+ years of European operations to manage compliance, distribution, and market access across business-to-business, direct-to-consumer, and government channels in approximately 65 countries.
The NSSF-adjusted NICS figure for March 2026 reached 1,412,917, a 1.9 percent increase from March 2025. NFA checks surged 121.2 percent to 206,871, with Texas, Florida, and Virginia leading in NFA activity. The National Shooting Sports Foundation provides these adjusted figures to reflect market conditions.
BANISH Suppressors announced its new Service Program, offering comprehensive maintenance for all BANISH customers within the first year of ownership. The program includes professional cleaning, ultrasonic internal cleaning, inspection, repairs, and Cerakote refinishing to ensure optimal suppressor performance.
Hunters HD Gold debuted its upgraded Command Center Experience at the 14th Annual Gary "Doc" Welt Memorial Match in Clearwater, Florida. Owner Brian Conley transitioned from a four-year mobile Sprinter van setup to a custom-built trailer with partnerships including Real Avid, Vortex Optics, Ghost Holsters USA, and others, creating a comprehensive support hub for competitive shooters.
Idea Ranch has been selected as agency of record for Nutrena, a division of Cargill Animal Nutrition and Health. The partnership will support brand strategy, creative development, and marketing execution across multiple animal nutrition categories and retail channels.
Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.
NSSF praised Utah Governor Spencer Cox for signing House Bill 214, which amends civil liability laws to protect firearm and accessory businesses from frivolous lawsuits. The law prevents foreign nationals and political subdivisions from launching junk litigation against manufacturers, sellers, and trade organizations, making Utah the first state to pass NSSF's state liability reform language.
SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.
Sturm, Ruger & Company, Inc. announced Andrew Wieland's appointment as Senior Vice President and Chief Financial Officer, succeeding Tom Dineen. Wieland brings extensive financial leadership experience from Eaton Corporation and will lead Ruger's financial operations supporting the company's 2030 strategic plan.
GrabAGun announced a strategic collaboration with Derya Arms, marking the second firearms manufacturer to adopt the company's PEW Logistics direct-to-consumer platform since its January 2026 launch. The partnership enables Derya Arms to focus on manufacturing while GrabAGun handles eCommerce fulfillment, compliance, and logistics.
Protect Liberty PAC, founded by NSSF, launched a patriotic t-shirt collection featuring hand-drawn designs including George Washington AR series, Patrick Henry, and James Madison quotes to celebrate America's 250th birthday. All proceeds support voter education efforts in key battleground states ahead of the November 2026 election.
Target Sports USA announced Nathan Godin's appointment as IT Manager. Godin brings expertise in systems administration, NetSuite customization, and workflow automation from his previous role at Oma's Pride, where he managed Shopify and Google Suite integrations.
Daniel Defense launched the "Sic Semper Tyrannis" campaign on March 18, 2026, to support the Virginia Citizens Defense League's legal efforts defending Second Amendment rights in Virginia. Proceeds from AR15, AR10, and PCC sales, plus limited edition merchandise, will fund VCDL's ongoing constitutional litigation.