We Buy Guns released its July 2026 Secondary Firearms Market Report showing record activity with 2,017 firearm offers and 747 completed purchases. Smith & Wesson led manufacturer activity, while the SIG Sauer P320 was the most frequently submitted model, with Texas and Indiana leading regional participation.
REDARC Electronics appointed Hilton Riggins as OEM and Commercial Sales Leader for North America, bringing 15+ years of RV industry experience. Riggins, who previously held roles at Redwood RV, Tiffin Motorhomes, and Heartland RV, will report to REDARC North America President Peter Favilla and strengthen partnerships with RV manufacturers.
European American Armory (EAA) emphasizes its commitment to dealer and distributor partnerships while introducing the Girsan Witness2311 XXX Series, a revolutionary double-stack 1911 platform for concealed carry. EAA is actively recruiting dealer and distribution partners at upcoming industry shows.
The NSSF-adjusted NICS figure for July 2026 reached 1,061,883, an 8.5 percent increase from July 2025's 978,731. NFA checks surged 108.8 percent to 130,013, with Texas, Florida, and Virginia leading in NFA activity. Texas topped adjusted NICS checks among all states.
Land and Wildlife Legacy Properties, a Northwest recreational and agricultural land brokerage, announced expansion into multiple states across the country. The company, which partnered with Cabela's Trophy Properties and built a strong Pacific Northwest reputation, will establish new offices and partner with select agents and brokerages that share its values and commitment to client service.
Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.
NSSF, ATF, and DOJ launched the 26th annual "Don't Lie for the Other Guy" campaign in Indianapolis through early September to educate the public about federal penalties for illegal firearm purchases, including up to 15 years in prison and $250,000 in fines. The campaign includes 18 billboards, 140+ transit displays, 1,300+ radio spots, and targeted digital impressions across the region.
Midwest Gun Works expanded its Full Auto Fulfillment program to all firearms industry businesses, offering e-commerce site design, order fulfillment, and customer support. The program leverages MGW's nearly 30-year expertise in navigating firearms regulations to help brands streamline operations and focus on growth.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) reminds industry members that registration deadlines are approaching for its 2026 Ballistics Conference, scheduled for September 15-17 in Baltimore at the Royal Sonesta Harbor Court. The event will feature technical seminars, product demonstrations, and a facility tour of Element U.S. Space & Defense's testing laboratories.
The Briefing: FFL Compliance Summit early-bird pricing ends July 31, offering FFLs direct access to ATF and FBI officials including Director Rob Cekada and Assistant Director Robert Leider. The September 23-25 summit at W Hotel Dallas covers regulatory updates, Form 4473 changes, and enforcement priorities.
Armageddon Gear selected Guidefitter as its exclusive pro program partner, providing access to over 200,000 verified outdoor professionals. Founded by Army veteran Tom Fuller, Armageddon Gear manufactures precision shooting and hunting equipment domestically in Georgia, with products like the Game Changer shooting bag widely used in competitive precision rifle shooting.
Insight Media Stream returned from ICAST 2026 with productive meetings focused on data-driven marketing solutions. Director Marc Morris highlighted growing demand for transparent, performance-based strategies that reduce acquisition costs. The company combines strategic planning, AI-powered optimization, and advanced audience targeting across multiple channels.
EasyExport has published a guide to new export regulations permitting American manufacturers to ship suppressors to international customers for the first time, effective November 20, 2026. The Trump Administration's regulatory changes open the international commercial market to American suppressor brands and their international buyers.
NSSF—The Firearm Industry Trade Association is raising funds for the American Red Cross Service to the Armed Forces program, which provides emergency communication, financial assistance, and support to military members, veterans, and their families worldwide.
Modern marketing has shifted from traditional print, television, and web advertising to influencer and brand ambassador programs powered by real-time data. AmbassadorTrack provides software automation and expert strategy to help brands scale creator communities with verifiable performance metrics across Instagram, TikTok, Facebook, and YouTube.
B&T USA expanded its Herriman, Utah facility from three employees to over 55 staff members in under a year, adding nine 3-D printers and seven CNC machines. The facility now handles design, machining, Cerakoting, engraving and shipping in-house, enabling production of up to 7,000 suppressors monthly with enhanced quality control and customer service.
Fusion Thermal, LLC, owner of the WAVE Infrared brand, appointed Professional Marketing Inc. (PMI) as its manufacturers' representative agency for a 10-state Southeastern territory. PMI will represent WAVE Infrared thermal imaging optics to firearm retailers, sporting goods dealers, and distributors across Mississippi, Tennessee, Kentucky, North Carolina, South Carolina, Georgia, Alabama, West Virginia, Virginia, and Florida.
Bowtech and Diamond Archery are relocating operations to Houston, Texas to enhance innovation and growth. The move includes expansion of operational capabilities, with Excalibur Crossbow transitioning to Savage Arms leadership, while Black Gold Premium Accessories continues production in Belgrade, Montana.
Traditions Firearms announced Keith Heinlein as Product Manager, bringing nearly two decades of shooting sports industry experience. Heinlein, an avid hunter and fisherman, will lead product development initiatives and help expand Traditions' firearms and accessories portfolio.
KDG, headquartered in Seymour, Connecticut, has completed its brand transition and is accelerating product development with a focus on innovation and American manufacturing. The company plans to expand its Kinect and SideLok product lines while introducing new categories, with all products designed and manufactured in the United States.