Quarterly research helps businesses understand who is fishing, what anglers are buying and how the marketplace is changing
AURORA, CO. – Companies and organizations serving the sportfishing industry can gain a clearer view of today's anglers through Southwick Associates' Angler Monitor, a quarterly consumer research service that tracks fishing participation and equipment/gear purchases across the United States. This research connects how people participate in fishing with what equipment they purchase, providing context that cannot be found in sales figures alone. These insights help manufacturers, retailers, industry associations and other organizations better understand the behaviors shaping demand for fishing products.
Participation findings show how angling activity varies across fishing types, species, settings and demographic groups, with quarterly and year-to-date comparisons revealing changes over time. Angler purchase results examine the products, brands, price points and sales channels that anglers choose across major fishing equipment categories. The result is a practical view of both emerging participation patterns and the purchasing decisions accompanying them.
"Knowing whether a product category is growing or declining is useful, but businesses also need to understand the consumers and behaviors behind those changes," said Ben Scuderi, lead economist at Southwick Associates. "The Angler Monitor gives decision-makers in the sportfishing industry more context by showing who is fishing and what they are buying. By collecting information directly from anglers, the research gives businesses evidence they can act on rather than relying on gut feelings or AI-generated conclusions that are not supported by consumer data."
The Angler Monitor helps businesses evaluate brand position within individual product categories, identify the price points attracting buyers and compare online and in-store purchasing behavior. Organizations can also use the findings to evaluate sales channels and guide product development, marketing, inventory and distribution strategies. Quarterly and year-to-date comparisons help subscribers recognize market changes as they occur. The result is a stronger research foundation for responding to changes in participation, purchasing patterns and the competitive landscape in the sportfishing industry. To view available Angler Monitor reports and subscriptions, visit Angler Monitor: Consumer Participation & Gear Purchases - Southwick Associates.
New subscribers who contact Southwick Associates by December 31, 2026 and mention this press release can purchase a full Angler Monitor subscription for $4,250, a savings of $750 off the regular $5,000 price. The subscription includes four quarterly reports and the annual year-end report, providing updated findings throughout the year and a complete annual comparison. To receive the promotional price, contact Nancy Bacon at Nancy@SouthwickAssociates.com.
Southwick Associates is a veteran-owned firm delivering market research and economic analyses for the outdoor recreation and conservation community, including the sportfishing, hunting and recreational shooting markets. For more than 35 years, the firm has helped government agencies, industry associations, nonprofit organizations, manufacturers, and other businesses make informed strategic decisions. Visit www.southwickassociates.com for more information or contact Nancy Bacon at Nancy@SouthwickAssociates.com.