BOULDER CITY, Nev. – SHOT Show® Industry Day at the Range has officially named Ravin Crossbows as a Supporting Sponsor for its 22nd annual event, taking place January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. As the premier, invitation-only shooting event held the day before SHOT Show, the hands-on showcase allows manufacturers to debut new products directly to top-tier media and industry buyers.
RAVIN Crossbows returns to Industry Day at the Range in 2027, 10 years after its memorable debut inspired the Guns.com headline, "Ravin: How a Crossbow Stole Range Day." As a Supporting Sponsor, RAVIN will once again put precision archery front and center, giving media and attendees the opportunity to take a 100-yard shot with its next-generation precision crossbow. The return reinforces RAVIN's commitment to advancing archery technology and redefining what hunters and shooters can expect from a crossbow.
"We are excited to be back at this event showcasing the next generation of RAVIN," said Kyle Campbell, president of RAVIN Crossbows. "Everything we design and build starts with the shooter and hunter. We push precision and performance because confidence in the field matters. Send one arrow down range and the difference is clear. That's why our US made crossbows remain the standard."
Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with high profile media, key influencers and buyers before SHOT Show begins. By allowing attendees to test products firsthand, the event generates early momentum and maximum brand exposure that carries directly onto the main trade show floor for the remainder of the week.
"We're thrilled to have Ravin Crossbows as a Supporting Sponsor for the 2027 event," said Kelsey Puryear, Industry Day at the Range co-owner. "Ravin brings something new to Industry Day, giving our attendees and media the chance to experience archery alongside firearms and the non-shooting exhibitors. We can't wait to see the excitement on the range."
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
Exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
About Ravin Crossbows: Founded in 2015 and headquartered in Superior, Wisconsin, RAVIN Crossbows is the leader in precision crossbow design and performance. RAVIN challenges convention through relentless innovation, creating Made-in-the-USA crossbows that deliver rifle-like accuracy and give hunters greater confidence in the field. With every platform, RAVIN continues to advance what is possible and define what comes next in precision archery.