Partnership expands access to quality firearm safety equipment and education
ShellShock Protection, a next-level name in hearing and eye protection, announces a new partnership with The National African American Gun Association (NAAGA) designed to support education, training and responsible participation in the shooting sports.
NAAGA is the largest black firearms organization in the United States that provides educational programs to its members that develops marksmanship and defensive skills through a large network of certified instructors across the nation. Rooted in history, NAAGA has a unique legacy of freedom fighters and individual bravery.
"ShellShock Protection is proud to partner with The National African American Gun Association and support the important work they are doing to build community through education, training and responsible firearm ownership," said Eric Hung, CEO of ShellShock Protection. "This partnership is about much more than sponsorship. By supporting NAAGA's Summit, providing savings to new members and putting quality protective equipment in the hands of trainers across the country, we have an opportunity to make safety and education an even greater part of the training experience." As part of the partnership, ShellShock Protection will serve as a bronze sponsor of NAAGA's 2026 Summit, taking place October 9 – 11, 2026. The sponsorship strengthens ShellShock Protection's commitment to prioritizing training and safety to gun users everywhere. It is proud to support NAAGA's mission and connect with a growing community of firearm owners and instructors.
The partnership will extend beyond the 2026 Summit through several initiatives designed to provide NAAGA members and trainers with greater access to quality protective equipment. In an effort to support NAAGA's mission and connect with a growing community of firearm owners and instructors, ShellShock Protection will offer new NAAGA members 10% off ShellShock Protection products. This provides an exclusive opportunity for members to equip themselves with dependable eye and hearing protection.
In addition, ShellShock Protection will provide eye and hearing protection units to NAAGA trainers across the United States. By placing protective equipment directly in the hands of instructors, the partnership aims to support trainers as they educate students on safe, responsible and confident participation in shooting and firearms-related activities.
"NAAGA's relationship with ShellShock Protection reflects a shared commitment to safer, more responsible participation in the shooting sports." said NAAGA President and Founder Philip Smith. "As NAAGA works to educate, train, and empower African American gun owners while building a strong culture of responsible ownership, trusted industry partners help turn that mission into meaningful experiences for our members. The collaboration with ShellShock will help make this year's Metro Atlanta Empowerment Summit and Marksmanship Challenge especially impactful, with hands-on instruction, marksmanship mini-classes, Queens of Defense programming, and action-pistol and long-range rifle competition. We look forward to working with ShellShock for years to come and growing this partnership."
Through the partnership, ShellShock Protection and NAAGA are helping reinforce a fundamental component of every training and shooting experience: protecting your eyes and hearing while building the knowledge and skills necessary to participate safely and responsibly.
To learn more about The NAAGA and its membership opportunities, visit https://naaga.co/.
For more information about ShellShock Protection, visit https://shellshockpro.com/ or follow ShellShock on Instagram and Facebook.
About ShellShock Protection: ShellShock Protection designs and manufactures premium eye and ear protection for shooting sports and outdoor applications. Built with durability, comfort and performance in mind, ShellShock Protection products are trusted by professionals and enthusiasts alike. From the team behind Pew Pew Tactical, these products have been tested with thousands of hours on the range, ensuring that every pair of ballistic glasses and hearing protection earmuffs meet professional standards and safety requirements.
About the National African American Gun Association: The National African American Gun Association (NAAGA) is the largest Black firearms organization in the United States. Founded in 2015, by Philip Smith, NAAGA educates, trains, and empowers African Americans through responsible firearm ownership, safety, self-defense, sportsmanship, community building, and advocacy for the right to self-defense. Through its national network of chapters, certified instructors, educational programs, and events, NAAGA connects firearm owners, gun clubs, and outdoor enthusiasts while honoring the rich legacy of African American gun ownership. NAAGA welcomes people of all backgrounds who support its mission. Learn more at naaga.co