SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce Range Ready Coffee as the official Coffee Sponsor of the 22nd annual event, taking place January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
Range Ready Coffee is a coffee company built for the shooting sports and outdoor community, serving up quality coffee for people who spend their mornings on the range. As the official coffee sponsor, Range Ready Coffee will keep media and attendees fueled all day long, with fresh cups available on-site from the moment guests arrive at Industry Day.
"There's nothing better than the smell of coffee and gunpowder in the morning," said Allie Kempf, COO of Range Ready Coffee. "We're proud to serve as the official coffee sponsor of Industry Day at the Range and to be part of the energy of SHOT Show week."
Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.
"We're excited to welcome Range Ready Coffee as our official coffee sponsor for the 2027 event," said Kelsey Puryear, Industry Day at the Range co-owner. "Anyone who has spent a January morning on the range knows a good cup of coffee is essential, and we can't wait for media and attendees to sample theirs as they arrive at Industry Day."
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
Exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
About Range Ready Coffee
Range Ready Coffee is a fiercely 2A coffee company that serves quality, small-batch coffee built for the shooting sports and outdoor community. Whether on the range or on the go, Range Ready Coffee is committed to keeping industry professionals and enthusiasts alike fueled and ready for whatever the day brings. Learn more at RangeReadyCoffee.com