Walk the Talk America (WTTA) partnered with B.O.S. Lock last week on an eight-hour content shoot in Florida to produce educational content focused on responsible firearm storage, mental health conversations, and reducing unauthorized access to firearms.
Throughout the July 29 production, WTTA worked alongside the B.O.S. Lock team to help shape the educational direction of each scene, providing guidance on messaging, scenario development, and real-time adjustments to ensure the content reflected realistic situations firearm owners may encounter. The resulting videos are designed to help firearm owners think through storage options that fit their individual needs while demonstrating how responsible storage can help protect loved ones without unnecessarily compromising access for authorized users.
"Responsible firearm storage isn't about a one-size-fits-all solution," said Michael Sodini, founder, chairman of the board and CEO of Walk the Talk America. "It's about giving firearm owners practical information so they can make informed decisions for themselves and their families. Working alongside B.O.S. Lock, we were able to build realistic scenarios that reflect the conversations and decisions many people face. Those authentic moments are what make education meaningful."
B.O.S. Lock develops firearm-mounted biometric access-control technology designed to help reduce unauthorized access without requiring firearm owners to choose between security and accessibility. Its flagship product, Fusion, is a California Department of Justice-certified firearm safety device that secures directly to the firearm while allowing authorized users rapid biometric access. Together, the organizations developed scenarios—including a curious teenager discovering an unsecured firearm and a mother responding to a potential home intrusion—to illustrate how secure storage solutions can help address very different real-world situations while preserving access for authorized users.
The educational videos will be released across WTTA and B.O.S. Lock digital platforms over the coming months as part of the organizations' shared commitment to providing practical, non-judgmental education that respects the diverse reasons Americans own firearms while encouraging thoughtful storage decisions.
If you or someone you know is experiencing a mental health or suicide-related crisis, call or text the 988 Suicide & Crisis Lifeline or visit 988lifeline.org.
About Walk the Talk America: Walk the Talk America (WTTA) is a nonprofit dedicated to bridging the gap between mental health and responsible firearm ownership through education, cultural competency, suicide prevention initiatives, and collaborative partnerships. WTTA works with clinicians, firearm retailers, instructors, researchers, manufacturers, and community organizations to reduce stigma and improve access to mental health resources.