Excalibur Crossbow, the industry leader in crossbow technology, has announced the addition of professional outdoorsman and television personality Ronnie Adams as its newest brand ambassador. Adams, renowned for his roles on the History Channel's "Swamp People" and "Swamp Mysteries," brings decades of hunting experience and a deep connection to the outdoor community to the partnership.
Adams, a lifelong hunter from south Louisiana, has built a loyal following through his authenticity and respect for the outdoors. Before his television career, he was a standout defensive tackle at the University of Louisiana at Lafayette, earning the Cajun Iron Award, and later coached high school football while teaching history and physical education.
"I'm excited and honored to join the Excalibur family," Adams said. "I've spent my life hunting and living the outdoor lifestyle, so partnering with a company that's built on quality, innovation and performance is something I'm proud to be part of. I believe in using equipment I can trust when it matters most, and I'm looking forward to representing Excalibur and sharing many successful hunts together in the years ahead."
Excalibur Crossbow, founded in 1983 and headquartered in Kitchener, Ontario, is known for manufacturing efficient, reliable and accurate recurve crossbows and archery accessories. The company emphasizes simplicity and durability in its designs, catering to hunters seeking dependable equipment in the field.
"We're thrilled to welcome Ronnie to Team Excalibur," said Kristin Boeshart, digital marketing manager at Excalibur Crossbow. "His genuine passion for hunting, strong connection with fellow outdoorsmen and commitment to the outdoor lifestyle make him a great fit for our brand. We're excited to have Ronnie on the team and look forward to what's ahead."
For more information about the Excalibur brand, visit excaliburcrossbow.com.
About Excalibur: Excalibur Crossbow, established in 1983, has grown from a small family operation to a leading crossbow manufacturer. The company operates a 40,000-square-foot manufacturing facility in Kitchener, Ontario, and is renowned for producing durable, reliable and precise hunting crossbows. To learn more, visit www.excaliburcrossbow.com.