Caliber King officially launched today at CaliberKing.com, giving gun owners a single online destination to search, filter, and compare ammunition, guns, magazines, and reloading components across a growing network of nearly 200 retailers, with daily price tracking, interactive charts, and deal alerts built in. Caliber King is a new entrant to the firearm shopping industry, built by software engineer-turned entrepreneur and avid gun enthusiast, Hilton Hart from Austin, Texas. Using the best tools from the tech startup world, Caliber King aims to bring the online gun and ammo shopping experience into the twenty-first century.
"You can comparison shop for a 50 inch 4K TV on Google Shopping, but to find the best deal on a Smith & Wesson Shield Plus, you have to go to multiple sites," says Hilton Hart, CEO of Caliber King. "I love a good deal but I hated having to open a bunch of windows just to get the best price, so I set out to build the platform that I wanted as a consumer. We've taken users' favorite features from other shopping and comparison sites and created a central online shopping destination for firearms and ammunition."
"Also, the gun industry has never had a fast, modern way to see what the market is actually doing across retailers and track trends in real time. Caliber King fills that gap," says Hart. "If there's one thing the last decade of technology advancement has taught us, it's that data is king. And Caliber King aims to become the top authority online for gun and ammunition price data."
The platform publishes 90-day ammunition price history charts at CaliberKing.com/ammo-prices. Daily deal pages highlighting the best price drops compared to the 90-day price trends for both ammo and guns are also updated hourly at CaliberKing.com/ammo-deals and CaliberKing.com/gun-deals. With deal pages tracking price trends for popular calibers, guns, and all user-generated searches, Caliber King is the most comprehensive data source for gun and ammo prices online today. Price data and graphs are hosted online and everything is free for buyers, writers, and industry observers to use.
"Caliber King's methodology is an open book as well. Whenever a user inputs a specific search (for example, the search could be as detailed as: Federal 124 grain HST 9mm 500 rounds, using Caliber King's filters and match words search parameters), the software makes an entry into the database for prices at that snapshot in time. Every day going forward, the software will update the price log for that particular search so that in the future, when someone else searches for the same thing, a historical price graph will appear," Hart explains.
The same methodology applies for UPC-based searches as well. Users can save searches and enable price alerts for favorite searches. Interactive graphs are also available and customizable on the site.
"The price history database should benefit consumers as well as industry insiders," says Hart. "Whether you're stocking up on 9mm to hit the range and looking for the best deal, you're a journalist reporting on consumer price changes, or you're an industry insider doing market research, Caliber King should be your first stop. Our data is the most comprehensive source of up-to-date price data in the world."
About Caliber King:CaliberKing.com is a nationwide ecommerce search platform for ammunition, guns, magazines, and reloading components. Caliber King aggregates listings from more than 196 online retailers and more than 1,349,098 active product listings, refreshing pricing data every 10 minutes, or as often as retailers allow. Founded in 2025 by entrepreneur and gun enthusiast, Hilton Hart, Caliber King aims to be the number one online shopping destination for 2A product buyers who want a faster, clearer, and more informed way to compare prices across hundreds of retailers.