Magpul introduced the Sub-Compact Enhanced Handgun Grip (EHG) for the Ruger RXM pistol, enabling users to convert between full-sized, compact, and sub-compact configurations. The grip features Magpul's Trapezoidal Surface Projection texture, undercut trigger guard, and compatibility with Magpul GL9 PMAGs and GLOCK magazines.
Norsk Lithium offers four wheelhouse power packages (105Ah to 360Ah) as quiet alternatives to generators, providing extended runtime and cold-weather performance. Mat Rowan of Big Fish Encounters praises Norsk Lithium's reliability for powering his rental Yeti shacks and smaller wheelhouses throughout Wisconsin winters.
Wildlife Research Center® has launched a new 9 FL OZ squirt top bottle of Ultimate Bear Lure®, featuring an intense burning sweet aroma formula that works effectively in wet conditions. The product is available at authorized retailers for $25.99 MSRP.
Magpul now offers six GEN M3 PMAGs in Olive Drab Green, including 5.56 NATO/.223 Rem., .300 BLK, and .308 Win. variants. The new magazines feature the company's rugged polymer construction and meet strict military standards while maintaining reliability and affordability.
Bear Creek Arsenal introduced the Grizzly 102 .380 ACP handgun featuring a compact design with 15+1 capacity and ergonomic grip enhancements. The company also launched a .380 ACP Conversion Kit for existing Grizzly 102 owners, including a complete slide assembly and magazine.
GForce Arms announced the LVR30S, a new side-eject .30-30 Winchester lever-action rifle in the Saddlehorn lineup. Built on a Marlin 336-style action with a 20-inch barrel and 6+1 capacity, it offers multiple finish and stock options. Shipping begins March 2026.
FALCO Holsters announced expanded compatibility for Glock Generation 6 handguns, including the Glock 19, 17, 45, and 49 Gen 6 models. The company now supports over 3,600 handgun models across its full portfolio of leather, nylon, Kydex, and carbon fiber holsters.
Galco introduces the Concealable 2.0 belt holster for the Springfield Operator AOS, featuring modern updates including red dot optics accommodation, improved sweat guard, and two-piece construction for enhanced comfort and concealment.
Zanders, a national distributor based in Sparta, Illinois, announced it is now stocking Akkar shotguns, expanding its shotgun lineup for dealers nationwide. Akkar shotguns are known for quality craftsmanship and competitive pricing across hunting, clay shooting, and home defense applications.
Browning Trail Cameras introduces the Recon Force Elite HP5 Ultra, a premium trail camera featuring true-to-life daytime and nighttime clarity, low-glow infrared flash, fast trigger speed, and a 2-inch full-color viewing screen for wildlife monitoring and land management.
RETAY will unveil the Gamelander single-shot shotgun at the 2026 NWTF Convention in Nashville, featuring Deep Bore™ Drilled Barrels, AIRY™ recoil system, and adjustable cheek piece. Available in 20-gauge and .410 bore, the lightweight shotgun weighs 5lbs, 8oz and includes specialized turkey choke and brass front bead.
Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical lights, has partnered with Bill Hicks & Co., a family-owned distributor, to expand dealer access to its green laser, green dot optic, and weapon-mounted light solutions through their dealer portal.
Smith & Wesson Brands, Inc. announced the release of the Model 940-3, a 5-shot 9mm revolver featuring a stainless-steel frame, Tritium XS front night sight, and Hogue Over-Molded Rubber Bantam grip designed for everyday carry.
Davidson's and Pietta Firearms introduce the First Edition Migliore Series single-action revolver in .357 Magnum, featuring traditional color case-hardening by Parkwest Arms and hand inspection by Alessandro Pietta. Limited to 250 units with an MSRP of $1,214.99, each includes a Certificate of Authenticity signed by the Pietta brothers and Bryan Tucker, CEO of Davidson's.
Viridian Weapon Technologies has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.
Mauser, through the Blaser Group, unveiled the M98 Das Original bolt-action rifle featuring Diamond Like Carbon coating, gold-colored trigger, and Grade 5 wood. Available for the first time in .300 Win Mag, the rifle combines advanced technology with traditional craftsmanship, priced from $12,000 to $14,500.
RETAY, based in Easton, Maryland, announces the debut of the Gordion Gamekeeper shotgun at the 2026 National Wild Turkey Federation Convention in Nashville. The specialized turkey hunting shotgun features Mossy Oak Original Bottomlands camo, RETAY's Inertia Plus™ bolt system, and Deep Bore Barrel™ technology for reliable performance.
Beretta introduces the Sako 90 Grizzly rifle, featuring high-grade walnut stock, fluted stainless-steel barrel with Cerakote finish, and integral Picatinny rail. Available in four calibers with an MSRP of $2,999, the rifle debuts at the Western Hunt Expo in Salt Lake City, February 12-15.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with TriStar Arms to release the TriStar Setter LT shotgun featuring a custom black engraved receiver designed for Zanders dealers and customers.
Henry Repeating Arms announced two new revolver variants: the H16 Golden Boy Deadeye Revolver and H17 Big Boy Deadeye Revolver, featuring upgraded adjustable rear sights and fiber-optic front sights. Built on proven foundations and developed from customer feedback, both models are Made in America and backed by Henry's Lifetime Warranty.