MidwayUSA is pleased to announce the promotion of Ryan Cokerham to Vice President – Marketing. Ryan began his career at MidwayUSA as a Photography Specialist in 2008, shortly after earning a Bachelor of Arts in Graphic Design from the University of Missouri – Columbia. Over the past 18 years, Ryan has held several key positions at MidwayUSA. Most recently, Ryan served as Director of Merchandising – Shooting, leading a team of managers responsible for the sales, margins, inventory, and product selection for MidwayUSA's Ammunition & Components, Guns, Gunsmithing, Reloading Tools & Accessories, and Shooting categories.
"Over the past 18 years, I've been fortunate to build meaningful relationships across the outdoor industry, from our outstanding team to the trusted suppliers who help us provide quality products to our customers," said Ryan. "I'm excited to take on this new role and remain committed to serving our customers with the same dedication and passion."
In his new position, Ryan will provide strategic leadership to the advertising and marketing teams responsible for Internet and Television Advertising, Public Relations, Campaign Management, Search Engine Optimization, and Promotions processes.
"Ryan has a well-rounded understanding of our business and a strong track record of delivering results across several functions," said Jeff Larkin, President of MidwayUSA. "In his new role as Vice President – Marketing, I'm confident he will elevate our marketing strategy, enhance customer engagement, and help position MidwayUSA for continued long-term success."
Ryan is an NRA Benefactor Member, an avid hunter and angler, and an accomplished competitive shooter with 9 State Championship wins in 4 states. When he's not in the office, he can often be found on the lake, competing in, or helping run shooting matches.
For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs.
About MidwayUSA: Both country kids from Missouri, Larry and Brenda Potterfield, turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting, and the Outdoors.
For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA) and Instagram (https://www.instagram.com/midwayusa), or follow them on X (https://www.x.com/midwayusa).