OZARK, Missouri – HEVI, an industry leader in performance shotshells, recently signed popular outdoor media personality, professional lifestyle photographer, and avid sportsman, Wade Shoemaker, as a brand ambassador and community manager. HEVI announced the signing at the 2026 Delta Waterfowl Duck Hunters Expo, held July 24-26, in Des Moines, Iowa. The fifth annual event, presented by HEVI, brings together waterfowl enthusiasts from across North America for three days of everything about ducks and duck hunting.
Attendees of the 2026 Delta Waterfowl Duck Hunters Expo are encouraged to stop by Booth No. 611 to meet Wade Shoemaker and get a first-hand look at HEVI's comprehensive lineup of waterfowl loads and more.
Shoemaker was raised in the small town of Quitman, Louisiana, where he developed a lifelong passion for duck hunting. His creative signature centers on community first, paired with authenticity in and out of the field. He has a fun-loving, emotional, and insightful public speaking and communication style that aligns well with the HEVI brand.
"Wade is a recognizable personality among hunters and has garnered a following across the country," said Tina Larsen, HEVI's Marketing Manager. "Over the last few years, Wade has spent his time building community and branding in such a way that grabbed our attention. So, when the opportunity came along to add him to our roster, we made it happen. Wade will be the primary voice for the brand, engaging with hunters at trade shows, creating social media content, and showcasing the values that define it. We are happy to have him on our team!"
Some popular HEVI products Shoemaker will use in the field this fall include HEVI-Hitter and Layered HEVI-Steel for waterfowl. However, Shoemaker will also be working with HEVI's wide selection of hunting loads for Turkey, Upland and Predators.
HEVI products are available at dealers nationwide and online. For more information on all HEVI products, visit www.heviammo.com.
About HEVI: Established in 2000 in Sweet Home, Oregon, and currently based in Ozark, Missouri, HEVI is a brand of The Kinetic Group, owned by CSG, a globally diversified industrial group based in Prague, Czech Republic. HEVI is an industry leader in high-performance shotshell ammunition, delivering next-generation loads and an extensive lineup of hunting ammunition options. HEVI is synonymous with high-performance projectiles, and each product is meticulously designed to outperform competing ammunition in its class. That's why serious hunters trust HEVI and live by the brand's slogan: "I DIDN's COME THIS FAR TO MISS!"
