Industry leaders from across the country unite to drive innovation, strengthen local firearm businesses, and enhance the online buying experience.
Burnsville, MN — Guns.com, a leading online firearms retailer, today announced its newest Dealer Advisory Council, a collaborative group of six respected firearm retailers and pawnbrokers from across the United States. Formed in 2021, the council is integral in guiding the company's strategic initiatives and industry-leading innovation.
The Dealer Advisory Council serves as a direct line between Guns.com and more than 2,000 independent local retailers that power its nationwide Dealer Network. As Guns.com continues investing in technology and services that support both consumers and local firearm businesses, the council helps identify opportunities to simplify operations, increase sales, and deliver a better online shopping experience.
"The best ideas come from listening to the dealers who are serving customers every day, and our Dealer Advisory Council ensures those voices help shape the future of Guns.com," said Jeff Tesch, Director of Business Development at Guns.com. "Their experience and feedback have been instrumental in shaping many of our biggest innovations, and we're excited to continue building solutions that create value for our dealers and the millions of customers they serve."
2026 Guns.com Dealer Advisory Council Members
The newly appointed Dealer Advisory Council members, serving a two-year term, include:
- Mike Loy — Guns-N-Gear
- Bert Inslinger — Second Amendment Sports
- Anthony Vanegas — Sunbelt Pawn
- Hannah Hopkins — Perry's Gun Shop
- Tim Hensley — Towers Armory
- Sam Smith — Off Grid Armory
"Guns.com has been such a great addition to our business," said Hannah Hopkins, third-generation owner of Perry's Gun Shop. "The time spent with Guns.com leadership and other members of the council provided a great opportunity to step away from the day-to-day and think about new ways to improve our business and the customer experience. In a market that changes so quickly, it's important that we keep our finger on the pulse to ensure we are staying current with best practices and new advances in technology."
Previous councils have directly influenced enhancements to dealer dashboards, reporting capabilities, operational workflows, and the successful launch of major initiatives including Guns.com's new Auctions platform and its expanded suppressor marketplace — which now boasts the largest selection of in-stock suppressors online.
"We're incredibly grateful to Smith & Wesson for hosting this year's meeting," said Tesch. "Their hospitality created an outstanding environment for meaningful collaboration that will ultimately benefit dealers, manufacturers, and customers alike."
Brick-and-mortar firearm retailers interested in learning more about Guns.com's Dealer Network can visit https://www.guns.com/join-the-network.
ABOUT GUNS.COM:Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With a commitment to unwavering integrity, relentless innovation, and exceptional customer service, they deliver the best shopping experience in the firearm industry while championing the 2A lifestyle through industry-leading content, reviews, and community engagement. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms and the largest selection of suppressors online, along with ammo, gear, and more. Experience why Guns.com stands unrivaled as the premier online marketplace for millions of gun owners nationwide.