Bowtech is entering a new chapter focused on long-term growth, operational investment, and an enhanced experience for consumers, dealers, and partners across the industry. As part of this continued evolution, Bowtech is relocating its operations, along with Diamond Archery, to Houston, Texas. This relocation also includes an expansion of operational capabilities and a new facility environment designed to strengthen collaboration, accelerate innovation, and support the future growth of the brands and the archery community they serve.
The move represents more than a change in location. It reflects the company's commitment to building for the future through improved infrastructure, increased product development, and a renewed focus on delivering premium experiences for consumers and dealers alike.
"This next chapter is about momentum," said Colin Legge, CEO and President. "Relocating to Houston positions us to continue investing in the future of our brands, our products, and the people who support them." Colin added, "This is not about changing who we are, it is about continuing to grow, evolve, and invest in the future of archery while staying committed to the hunters and shooters who trust our brands."
The new Houston facility will serve as a collaborative hub for innovation, product development, production, and brand storytelling across the organization. The space will allow Bowtech to provide a deeper look into the people, processes, and passion behind the brand through expanded behind-the-scenes content, facility tours, and greater access to the teams building the products archers rely on.
Long term, the company's vision is to develop the new headquarters into a true "Bowtech Experience" destination. The facility is being designed with the future in mind, creating opportunities for consumers, dealers, media partners, and the archery community to engage with the brand in a more immersive and hands-on environment.
As part of the broader organizational transition, Excalibur Crossbow will now operate under the leadership and direction of Savage Arms. This alignment allows Bowtech, Diamond Archery, and Black Gold Premium Accessories to remain fully focused on advancing the vertical bow category, while positioning Excalibur for continued growth and support within the Savage Arms organization.
Black Gold Premium Accessories, including Ripcord Rests and TightSpot Quivers, will continue production operations from their existing Belgrade, Montana facility.
The relocation and operational transition will occur in phases throughout the remainder of 2026. Company leadership acknowledged that, while this is a major transition, the focus remains on minimizing disruption and maintaining support for dealers, consumers, and partners throughout the process. "We ask for a little grace as our teams work through this transition," said Legge. "We are building for the future while continuing to operate at full speed. Our goal is to keep downtime to an absolute minimum, continue supporting our customers throughout the move, and come out of this transition stronger than ever as we head into 2027."
Additional updates, facility content, and behind-the-scenes coverage will be shared across Bowtech digital and social platforms in the coming months.
For more information, visit Bowtecharchery.com