Armageddon Gear names Guidefitter its exclusive pro program partner, opening access to more than 200,000 verified Insiders as it expands into hunting.
Guidefitter, the outdoor tech platform powering the industry's most comprehensive verified pro network, announced that Armageddon Gear has selected Guidefitter as the exclusive partner to operate its pro program. Armageddon Gear designs and sews precision shooting and hunting equipment at its facility in Buena Vista, Georgia, using domestically sourced materials and American labor — a distinction that has made it a fixture in competitive precision rifle shooting and among military and law enforcement marksmen, as well as hunters.
"Everything we make is designed to be tough as nails to serve people that we love and care about. Shooters, hunters, Military professionals and law enforcement," said Mike Powell, president of Armageddon Gear. "If you know, you know — and the pros who depend on their gear know exactly what our label is worth. Those are the people who already chose Guidefitter as their community, verified and in one place. That is a very short distance between our product and the person who ought to be carrying it."
Armageddon Gear was founded by Tom Fuller, a 22-year Army veteran. Tom served in six combat deployments with the 75th Ranger Regiment before retiring as a sergeant major over the U.S. Army Marksmanship Unit. He built the operation in rural Marion County, Georgia, by hiring locals that were trained to cut and sew material, an industry that has long left the states and is now mostly done in China. That labor decision became the brand's identity. Every product is cut and sewn domestically from American-derived materials and carries a lifetime warranty against defects in materials and workmanship.
One of the company's signature products, the Game Changer shooting bag, is among the most widely used positional bags in competitive precision rifle shooting; the Precision Rifle Series named Armageddon Gear its Official Nylon Gear for the 2024 and 2025 seasons. Armageddon Gear also manufactures equipment carried under U.S. military designations, including a tripod scabbard issued to the Marine Corps, a case built for the M2010 precision rifle, numerous slings and Suppressor Covers.
"Walk any PRS firing line and count the Game Changers — you'll lose track," said Brian Worthington, vice president of brand partnerships at Guidefitter. "That kind of adoption isn't marketing. It's gear that survives a few hundred stages in the rain. Our Insiders are the shooting sports educators, law enforcement marksmen and guides whose word moves product in this category. Armageddon Gear earned that reputation the hard way. We're built to compound it."
The partnership arrives as Armageddon Gear pushes its AG Hunt line — bino harnesses, chest rigs, rifle covers and waxed-canvas cases — into a market where Guidefitter's guide and outfitter population is concentrated. It is a category where the brand is newer than it is in precision rifle, and where a verified professional carrying the gear afield does work that advertising cannot.
Through Guidefitter, verified Insiders will access Armageddon Gear pro pricing alongside more than 330 brands on the platform. Guidefitter verifies each of its more than 200,000 Insiders — licensed guides and outfitters, conservation officers, shooting sports educators, military service members, law enforcement and first responders — and gives brand partners the tools to manage eligibility, control distribution and measure what a program returns.
Brands interested in reaching Guidefitter's verified professional audience can learn more at www.guidefitter.com.
About Guidefitter: Guidefitter is an emerging leader in outdoor recreation technology, powering the industry's most comprehensive pro graph—a verified, data-rich network of licensed guides, outfitters, conservation advocates, educators, military service members, and first responders. Our platform converges community, commerce, and software to transform pro purchase programs into full-funnel marketing engines, driving authentic content, education, and commerce at scale.
We are the indispensable network connecting brands, pros, enthusiasts, associations, and agencies in a single, high-trust network. More than 330 brands—including Swarovski Optik, Crispi Boots, Weatherby, Jetboil, and Garmin—use Guidefitter's platform.
Guidefitter is headquartered in Bozeman, Montana. Learn more at www.guidefitter.com or follow @guidefitter on Instagram.
About Armageddon Gear: Armageddon Gear is a manufacturer of precision shooting and hunting equipment built from the collective experience of former and current special operations soldiers, competition shooters and patriots. Designed to be simple, efficient and extremely rugged, Armageddon Gear products are cut and sewn in Buena Vista, Georgia, using American materials and American workmanship, and carry a lifetime warranty against defects in materials and workmanship. Learn more at www.armageddongear.com.