2,300+ Vetted Industry Attendees and All-Day Media Access Make Industry Day a Must-Attend Event for 2027 Product Launches
Industry Day at the Range™, the official range event of SHOT Show®, returns January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada, offering exhibitors the industry's most influential opportunity to launch new products, generate media coverage and connect directly with key decision-makers before SHOT Show begins.
As the premier pre-SHOT Show event, Industry Day at the Range brings together more than 2,300 vetted attendees, including qualified media, content creators, influencers, ambassadors, retailers, distributors, buyers and industry professionals for a full day of hands-on product demonstrations and networking.
Unlike traditional trade show environments, Industry Day provides exhibitors with direct access to the people who shape purchasing decisions and influence consumer buying behavior. With dedicated media attendance throughout the entire event, brands can maximize exposure, capture content, conduct product demonstrations and secure editorial coverage before SHOT Show officially opens.
"Industry Day gives exhibitors the unique opportunity to put their newest products directly into the hands of the media, content creators, buyers and industry leaders who matter most," said Kelsey Puryear, Industry Day at the Range Manager. "There is no better place to build momentum for a product launch heading into SHOT Show."
The event provides a unique environment where exhibitors can generate authentic product experiences, gather immediate feedback and build relationships with media, retailers and buyers before the industry's largest trade event.
Attendees include representatives from the shooting sports, hunting, outdoor, law enforcement and tactical markets, all vetted through the National Shooting Sports Foundation's SHOT Show registration process. This ensures exhibitors are engaging with qualified professionals and decision-makers throughout the day.
Exhibitor space is now available for the 2027 event. Companies interested in exhibiting are encouraged to register early, as premium shooting bays and sponsorship opportunities are limited. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.