The Outdoor Wire

Shows

ATA Show Week 2026, held January 6-11 in Indianapolis, brought together hundreds of brands and thousands of attendees for trade, competition, and consumer engagement. The inaugural Archery & Bowhunting Supershow drew consumers while the ATA Trade Show served as the industry's premier business event, with nearly 1,200 archers competing across the NFAA Rushmore Rumble and S3DA Indoor tournaments.

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Wednesday, January 14, 2026

Kovix, a premium titanium suppressor manufacturer based in Kalispell, Montana, will exhibit at the Wild Sheep Foundation's Sheep Show 2026 in Reno, Nevada, January 22-24. CEO Luke Hanson and company representatives will showcase Kovix's Timberline and new Badlands suppressor lineups designed for demanding sheep hunters.

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The DSC Convention & Sporting Expo will be held February 6-8, 2026, in Atlanta at the Georgia World Congress Center. Media members can pre-register for credentials and access a dedicated pressroom with amenities. The event features over 600 exhibitors and raises millions for conservation, education, and advocacy initiatives.

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Parkwest Arms, a custom rifle maker based in Sturgis, South Dakota, will exhibit at Booth 157 during the Texas Trophy Hunters Association Outdoors Extravaganza January 9–11, 2026, at the Kay Bailey Hutchison Convention Center in Dallas, Texas. The company showcases its hand-crafted rifles including the SD-76, SD-10, and SD-22 models, continuing the legacy established by gunsmiths Don Allen and Pete Grisel in 1986.

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Bill Hicks & Co., Ltd. is launching their 2026 Virtual Trade Show from January 8-23, offering dealer-only specials, new product previews, and extended payment terms. The Minneapolis-based sporting goods distributor, in its 57th year, provides 24/7 online access to exclusive E-Show offers.

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Beretta will exhibit at the 2026 Wild Sheep Show in Reno, Nevada (January 22-24), celebrating its 500th anniversary with premium firearms including the SO6 Marco Polo. Booth #1021 will feature Beretta, Burris Optics, and Steiner, with a special anniversary shotgun available for auction to support Wild Sheep Foundation conservation initiatives.

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NSSF® announces the 3rd Annual Governors’ Forum at SHOT Show® 2024 which is shaping up to host no less than a half dozen state governors to discuss the importance of the firearm industry to their states, Second Amendment rights of their citizens and their insights to challenges and opportunities ahead for gun rights in the United States.

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