Campaign surpasses video engagement benchmarks with 2.49% CTR and 78.44% completion rate, achieving four times the average click-through performance. This figure is even more impressive, given that not all the videos were clickable
The leading firearms manufacturer's latest digital media campaign has concluded with exceptional results across both display and video advertising. The campaign generated over 7.28 million impressions with a blended cost per thousand (CPM) of just $6.87—significantly below the industry average for displays of $12–$14. More notably, the campaign achieved a blended 0.38% average click through rate (CTR), quadruple the typical industry range for displays of 0.04% to 0.08%.
"It is highly unusual to see a video CTR of 2.49% with a completion rate above 40%, let alone 78.44%," Marc Morris of Insight Media Stream notes. "This means the targeting was hitting perfectly with the right audience, and they found value and relevance in the video. This is the ultimate win in all advertising."
Campaign Performance Highlights:
- Total Impressions: 7.28 million
- Overall CPM: $6.87 (51% below industry average)
- Overall CTR: 0.38% (4x industry average)
- Video CTR: 2.49%
- Video Completion Rate: 78.44%
The campaign included three display contexts, each maintaining CPMs between $5.39 and $5.66, with thousands of clicks per placement. As the campaign progressed, click and cost per click (CPC) metrics improved through ongoing optimizations.
About Insight Media Stream: Insight Media Stream specializes in digital media advertising with expertise in developing effective strategies for industries facing unique marketing challenges.
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Insight Media Stream
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