Murray Road Agency, a full-suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, is proud to announce its attendance at the 2026 Professional Outdoor Media Association (POMA) Summit. The annual event will take place May 26-28 at Wild Wings of Oneka in Hugo, Minnesota, where Murray Road will have a notable presence throughout the event by participating in the Affiliate Marketing Panel, hosting a brand-only educational session on leveraging media to maximize content and capturing content during the media turkey hunt.
The POMA Summit is a premier event within the outdoor industry, bringing together media, content creators, photographers, retailers, leading conservation organization staff and industry representatives. The multi-day event provides attendees with the opportunity to network, explore the latest gear and collaborate on authentic content creation. In addition to panel discussions and educational breakout sessions, the POMA Summit offers immersive outdoor experiences.
"We've supported POMA and attended the conference for years," said Murray Road President and CEO Tim Brandt. "But this one is special personally and professionally. First, I helped organize a POMA conference in Minnesota almost two decades ago. And, this year, attendees will get to tour Federal Ammunition. I was lucky enough to launch my career there and spend more than a decade with an industry-leading team. Many of them are still there today and will be hosting POMA members, who will truly see the scale, efficiency, technology—and employees—that keep Federal at the forefront of the industry. Add this to the Range Experience, turkey hunt, fishing excursion and amazing networking opportunities, and you truly have a can't-miss event."
The POMA Summit's Affiliate Marketing Panel for brands will offer insights into building impactful affiliate programs, selecting the right partners and driving measurable results, with Brandt set to speak and share expertise on maximizing the impact of media efforts.
Additionally, Jake Dahlke, Murray Road's content and creative services manager, will present during a corporate-partner exclusive educational session to offer insight into leveraging media and creating a strong content ecosystem.
Murray Road is also the sponsor of the turkey hunt experience alongside the National Wild Turkey Federation (NWTF) and onX Hunt. Media members, chosen in a random drawing, will have the opportunity to take part in the guided hunt. Murray Road's content team will be on-site capturing footage for NWTF, POMA and selected media members, further highlighting the agency's dedication to the authentic storytelling.
Murray Road's involvement at the POMA Summit underscores its unique position as both a marketing partner and active participant in the outdoor lifestyle industry. Through strategic insight and content creation, Murray Road aims to drive meaningful discussions while contributing to experiences that support strong brand storytelling.
To register for the 2026 POMA Summit, visit ProfessionalOutdoorMedia.org. All media members in the outdoor space are invited to participate, regardless of membership status with the organization.
For more information on the Murray Road Agency, visit www.MurrayRoadAgency.com or Murray Road on Instagram, Facebook or LinkedIn.
About Murray Road: Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at murrayroadagency.com.