Live Free Armory has announced a new partnership with Walk the Talk America (WTTA), a national nonprofit organization focused on reducing suicide and promoting mental health awareness within firearm-owning communities.
As part of the partnership, Live Free Armory will include WTTA mental health resource cards inside product packaging, helping connect firearm owners directly to free, anonymous mental health support resources and educational tools.
Founded on the belief that responsible firearm ownership and mental health awareness can coexist, WTTA works to bridge the gap between the mental health community and the firearms industry through education, cultural competency, and practical resources designed specifically for gun owners.
"It is time for our industry to unite and support our customers during their most vulnerable moments," said Matt Ferland Vice President of Sales and Marketing for Live Free Armory. "The lives we help save today are the foundation of our community tomorrow. We must dismantle the stigma that seeking mental health support is a sign of weakness or a taboo subject; in reality, reaching out for help is one of the most courageous actions a person can take. Live Free Armory is proud to partner with Walk the Talk America to provide firearm owners with a clear, accessible path to support."
"We are continuing to see leaders across the firearms industry step up and recognize that protecting lives extends beyond the products they manufacture," said WTTA Founder, Michael Sodini. "Partnerships like this help normalize conversations around mental health while putting meaningful resources directly into the hands of firearm owners."
Established in 2014, Live Free Armory has rapidly evolved into a leader of innovation and excellence within the firearms industry. Operating out of its state-of-the-art facility on the Florida Space Coast, the company combines advanced manufacturing with precision design while upholding the highest standards of American craftsmanship. Every Live Free Armory product reflects the company's commitment to reliability, ingenuity, and the spirit of independence.
The partnership comes during Mental Health Awareness Month, a national effort dedicated to reducing stigma, increasing education, and expanding access to support resources.
To learn more about Walk the Talk America, visit WTTA.org.
About Walk the Talk America: Walk the Talk America is a 501(c)(3) nonprofit organization focused on reducing suicide and promoting mental health awareness through education, cultural competency, and collaboration with the firearms community. WTTA works with firearm companies, ranges, instructors, retailers, researchers, and mental health professionals to create practical solutions that encourage responsible firearm ownership and improve access to mental health resources.
About Live Free Armory: Established in 2014, Live Free Armory is committed to advancing innovation and precision manufacturing within the firearms industry. Based on Florida's Space Coast, the company designs and manufactures products that reflect American craftsmanship, reliability, and performance-driven engineering.