The Outdoor Wire

Ducks Unlimited Announces Duck Club Bourbon as Proud Partner

Duck Club® Bourbon is the newest Proud Partner of Ducks Unlimited (DU). This three-year partnership designates the full family of Duck Club® Bourbon variants as a Proud Partner of DU.

This partnership brings together two brands united by tradition, craftsmanship, and a deep appreciation for the outdoors. Duck Club® Bourbon's premium quality and distinctive branding authentically reflect the DU lifestyle and resonate with DU members, supporters, and the broader outdoor community.

Ducks Unlimited supporters live active outdoor lifestyles and value time spent with friends and family, whether in the field, at camp, or at home. Many DU members also appreciate bourbon, making Duck Club® Bourbon a natural and authentic fit for the community. Co-founded by multi-PLATINUM, ACM, and CMA Award-winning singer-songwriter Riley Green, Duck Club® Bourbon brings a genuine connection to the lifestyle it represents.

"We're proud to welcome Duck Club® Bourbon into the Ducks Unlimited family," said Adam Putnam, Chief Executive Officer of Ducks Unlimited. "DU is all about leaving the world better for future generations, creating memories with family and friends, and the shared experiences in the field and on the water. Often, those experiences include time around a fire, sipping something special. This partnership illustrates all those moments we experience outside, together, and we're excited to work together to support conservation and the DU lifestyle."

Additionally, Green added, "Duck Club® Bourbon is really about bringing people together, whether that's hunting, around a fire, or just spending time outdoors with friends and family," said Riley Green, co-founder of Duck Club® Bourbon. "That's why teaming up with Ducks Unlimited felt like such a natural fit. We both care a lot about the outdoors, the traditions that come with it, and making sure those places are around for the next generation to enjoy."

Through the Proud Partner designation, Duck Club® Bourbon will engage DU members and supporters through aligned marketing initiatives, events, and storytelling that celebrate camaraderie, responsible enjoyment, and conservation. The partnership reinforces DU supporters' preference for brands that share their values and invest in the waters, wetlands, and wildlife they care deeply about.

Duck Club® Bourbon's status as DU's Proud Partner in the straight whiskey category underscores the brand's leadership in the premium bourbon space while strengthening its connection with conservation-minded outdoor enthusiasts.

For more information, visit www.ducks.org. Follow DU's news X (Twitter) feed – @DUNews1937 – to get the most up-to-date news from Ducks Unlimited.