The Outdoor Wire

Derya Launches Industry-First AI Agent on Customer Service Lines

 

Derya, a leading manufacturer of precision firearms with U.S. headquarters and manufacturing operations in Jacksonville, Florida, today announced the launch of its advanced AI customer service agent, now available during normal business hours. Building on its pioneering AI chatbot debut in January 2025, believed to be the first implementation of AI chat by any firearms manufacturer, Derya continues to lead the industry in customer experience innovation.

The new AI agent is designed to handle general inquiries efficiently while supporting customers in over 30 languages. It complements the company's live support team rather than replacing it. As a company that established U.S. operations less than two years ago and is actively hiring, Derya remains fully committed to human interaction for more complex needs.

"We are not cutting people, we are growing. We're less than two years old in the United States and we're actively hiring. We pride ourselves on answering the phone with live agents when needed. For general inquiries the AI agent can handle, we will use it as much as possible. As we grow and expand, this gives us the option to save on costs while still giving a great experience for people who need a live agent. It also gives us the flexibility to speak over 30 languages. We are always trying to advance and push boundaries, and that's why we're doing the first AI agent we know of as a firearms manufacturer," said Dustin Jones, Vice President at Derya.

Jones added: "The market has always expanded, and our number one goal is to give the best value to consumers. This innovation helps us do exactly that, while keeping our promise that when you call, we pick up and answer."

To experience the new AI agent firsthand, customers can call Derya's general customer service line at 904-420-2923 during standard business hours (Monday through Friday, 8:30 a.m. to 4:30 p.m. Eastern Time). Press zero to connect directly to the AI agent for general inquiries in your preferred language. Press any other button for specific category questions and you will go straight to a live agent. The system also allows seamless transfer to a live agent at any time upon request. This is an addition to, not a subtraction from, our live support team. People can still reach live agents quickly and easily whenever they prefer.

"You call, we pick up and answer, that's how we work to deliver the best consumer experience," said Jones.

Headquartered in Jacksonville, Florida, with over 500,000 square feet of manufacturing space in Türkiye, Derya manufactures high-quality, precision firearms known for reliability and innovation. The company's 15,000-square-foot U.S. facility supports both manufacturing and import operations, serving enthusiasts, professionals, and law enforcement worldwide. Derya is committed to quality, safety, and continuous advancement in the firearms industry. For more information, visit www.derya.us.