SHOT Show® Industry Day at the Range, the annual SHOT Show® kick-off event, is excited to announce that registration for new exhibitors is now open. The 22nd annual event will take place on January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Building on the success of last year's event, which attracted over 2,600 attendees, Industry Day continues to be the ultimate platform for industry professionals, media and buyers to preview cutting-edge products before they officially launch on the show floor.
With over two hundred leading brands expected to exhibit, Industry Day offers an unparalleled opportunity for exhibitors to showcase their latest innovations while connecting with key industry stakeholders and generating buzz around their products.
The National Shooting Sports Foundation (NSSF) has renewed its title sponsorship of the event through 2028, continuing to make Industry Day at the Range the only range event officially associated with SHOT Show. This partnership allows for the vetting of all attendees through NSSF's registration system to ensure that only qualified, invited guests attend.
"As we look ahead to the 2027 event, we are excited to officially open registration to new exhibitors and continue building on the momentum of Industry Day at the Range," said Kelsey Puryear, Industry Day at the Range co-owner. "Each year, the event brings together an unmatched mix of media, buyers, attendees and brands, and we look forward to welcoming new companies to experience it firsthand.
The event will remain invitation only to align with exhibitor feedback. The afternoon portion will be open to invited SHOT Show attendees, including buyers and additional team members. This allows exhibitors to invite guests who have not had the opportunity to attend in the past. The morning session will remain dedicated to media, influencers and ambassadors. All attendees must be registered for SHOT Show, and non-exhibiting manufacturers are not eligible to participate.
New exhibitors are encouraged to secure their space promptly as availability is limited. The 2027 Industry Day at the Range will once again be held the day preceding SHOT Show at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 18, 2027.
New exhibitors can register now to secure their space. Sponsorship opportunities are also available. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range: Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.