Louisville, KY – Direct Influence announces a strategic partnership with Millertech Energy to build and activate a nationwide hunting ambassador team in support of Millertech Energy’s Max 8.0 Trail Camera Battery launch. The collaboration brings together Direct Influence’s expertise in outdoor influencer marketing with Millertech Energy’s reputation for dependable, high-performance power solutions.
The partnership centers on the creation of a dedicated ambassador program made up of hunters, land managers, and outdoor content creators who rely on trail cameras throughout the season. The team will play a key role in showcasing, and educating consumers about Millertech Energy’s newest battery technology designed specifically for trail camera performance in demanding environments.
“Our mission at Direct Influence is to connect authentic outdoor voices with innovative brands,” said Scott Davis, Owner at Direct Influence. “Building this ambassador team allows real hunters to demonstrate how Millertech’s new battery performs where it matters most — in the field, across long seasons, and under real hunting conditions.”
The new Max 8.0 Trail Camera Battery from Millertech Energy is engineered to replace the need for disposable batteries while delivering extended performance from your trail camera — addressing one of the most common challenges faced by hunters managing high output cell cameras.
Through the ambassador initiative, participants will produce real-world content and support educational outreach across digital platforms and events. Each ambassador will have an AmbassadorTrack account to measure participation and performance. This provides Millertech Energy with accurate metrics for each ambassador and the campaign as a whole.
The collaboration reflects a growing trend toward community-driven product launches in the outdoor industry, where credibility and expert knowledge play a major role in consumer adoption.
To Apply for the Millertech Ambassador Team please contact Direct Influence
About Direct Influence: Direct Influence is a strategic marketing and ambassador management agency focused on hunting, fishing, and outdoor lifestyle brands. Our team combines real-world field experience with modern digital marketing expertise to create campaigns that feel authentic, perform consistently, and grow long-term brand loyalty. We don't just manage influencers — we build teams.
For more information on Direct Influence, please contact:
Scott Davis – scott@directinfluenceagency.com
About AmbassadorTrack: AmbassadorTrack is a leading influencer management platform designed to help brands discover, track, and optimize their relationships with influencers. With an intuitive interface and powerful analytics, AmbassadorTrack empowers businesses to achieve impactful and data-driven influencer campaigns.
For more information on AmbassadorTrack, please contact:
Graham Johnston - graham@strydeconcepts.com