The Outdoor Wire

Kinetic Development Group Announces Strategic Distribution Partnership with Zanders Sporting Goods

Kinetic Development Group (KDG) is proud to announce a new strategic partnership with Zanders Sporting Goods, one of the most established and respected two-step distributors in the shooting sports industry.

Founded in 1962, Zanders Sporting Goods has built a reputation as a premier wholesale distributor serving federally licensed dealers across the United States. Operating out of Sparta, Illinois, the company is a 100% wholesale, woman-owned business focused on delivering exceptional service, extensive product selection, and operational support to retailers of all sizes.

Through this partnership, KDG products will now be more accessible to dealers nationwide via Zanders' robust distribution network. Zanders will carry a strong assortment of KDG's core product lines, including the Kinect™ quick disconnect M-LOK system, SideLok™ optic mounts, FN SCAR accessories, and the Optic Hub™ system for precision shooting applications.

"Partnering with true two-step distributors is a critical component of KDG's growth strategy," said Chris Bardugone, Director of Sales & Marketing for Kinetic Development Group. "Zanders Sporting Goods represents exactly what we look for in a distribution partner—deep industry roots, a commitment to dealer success, and the operational strength to support brands at scale. This partnership ensures our products are not only available, but supported at the highest level for dealers across the country."

Zanders' long-standing position in the market—spanning over six decades—has been defined by its ability to adapt, scale, and consistently support its dealer base with an expansive catalog of more than 40,000 SKUs and a strong logistics infrastructure. This makes them an ideal partner for KDG as the company continues to expand its presence in the tactical and precision shooting segments.

For dealers, this partnership represents a significant opportunity to streamline purchasing while gaining access to KDG's most in-demand product categories through a trusted distribution channel. Dealers are encouraged to contact their Zanders sales representative or log into their dealer portal to explore available KDG products and place orders.

About Kinetic Development Group (KDG)
Kinetic Development Group is a leading manufacturer of innovative firearm accessories, specializing in premium solutions for the FN SCAR platform, modular mounting systems, and advanced optic mounting technologies. KDG is committed to engineering-driven design, durability, and performance for professional and enthusiast end users alike.

About Zanders Sporting Goods
Founded in 1962, Zanders Sporting Goods is a leading wholesale distributor of firearms, ammunition, and shooting sports accessories. Known for its dealer-first approach, Zanders provides comprehensive inventory, logistics, and service solutions to retailers across the United States.