Beretta is exhibiting at the 2026 NRA Annual Meetings & Exhibits, held April 17–19 in Houston. As Beretta celebrates its historic 500-year anniversary, attendees are invited to visit Booth #2623 to experience Beretta's full portfolio of premium firearms, accessories, and apparel, alongside exclusive show offerings, product highlights, and athlete appearances.
Marking five centuries of continuous innovation and craftsmanship, Beretta's presence at NRAAM 2026 reflects both its rich heritage and forward-looking vision. The Beretta booth will showcase a dynamic lineup of globally recognized brands including Sako, Tikka, Manurhin, and collaborations with Langdon Tactical Technology offering visitors a comprehensive look at the company's breadth of innovation and heritage. In celebration of this milestone, Beretta will also feature a commemorative Beretta 500-Year Anniversary Medal designed in partnership with the Istituto Poligrafico e Zecca dello Stato (Italian State Mint), honoring the brand's legacy as the world's oldest firearms manufacturer and its enduring "Made in Italy" heritage. As of January 23, 2026, qualifying customers who purchase select new firearms will receive this commemorative medal as a gift, while supplies last.
At this year's show, Beretta will debut its new Training Gear Collection, engineered for movement, agility, and performance under pressure. Designed for modern shooters from concealed carry practitioners to competitive athletes, the collection delivers lightweight durability, breathability, and unrestricted mobility. NRA attendees will have exclusive access to shop the collection at special show-only pricing, available for a limited time at the Beretta booth.
In addition to new apparel, Beretta will highlight several key firearms for attendees to experience firsthand, including the AX800 Suprema, 694 Black DLC, A300 Ultima Patrol 20 Gauge, and the new B22 Jaguar pistols. These platforms represent the brand's continued focus on performance, reliability, and innovation across both long guns and handguns.
In celebration of America's 250th birthday, Beretta has partnered with TOPS Knives for a special giveaway honoring American craftsmanship, heritage, and the spirit of the outdoors. Open to both NRA attendees and online participants, entrants will have the opportunity to win a Made-in-the-USA Beretta x TOPS Knives set valued at $500. One Grand Prize winner will receive the full knife collection, along with a one-of-a-kind custom knife created exclusively for this milestone moment, bringing the total prize value to $1,500. The giveaway opens April 17, runs through April 20, and the winner will be selected and notified on April 21.
Throughout the show, Team Beretta athletes and ambassadors will make scheduled appearances in the booth, supporting customer engagement, media interaction, and brand storytelling. Featured athletes include JJ Racaza, Cameron Templin, Ben Hardt, Rob Arrington, Vincent Hancock, Brian Burrows, and Kim Rhode, offering attendees unique opportunities to connect with some of the sport's most recognized figures.
As part of its continued support for the shooting sports community, Beretta is proud to contribute to the NRA Women's Leadership Forum Lunch & Auction. This year's donation includes a Beretta 250th Anniversary 687 EELL Classic shotgun (MSRP $16,000) and a Beretta M9A4 Overlanding Series pistol in Lunar (MSRP $1,299), both featured in the event's auction benefiting programs that empower and support women in the shooting sports. Attendees can participate in the auction for a chance to own these exceptional firearms while supporting a meaningful cause.
Beretta's 500th anniversary will be celebrated throughout 2026 with special product releases, storytelling initiatives, and events honoring the brand's heritage and its forward-looking vision. To stay up to date on anniversary news and special releases, visit beretta500.com.
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About Beretta
Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.
For more information, visit www.Beretta.com.