Smith & Wesson Recognizes Leading Retailers as 2025 Ambassador Dealers

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to announce that ten of its distinguished retailers nationwide have been recognized as Ambassador Dealers for their exemplary performance in 2025. The Smith & Wesson Ambassador Dealer program honors retailers who are dedicated advocates for the Smith & Wesson brand and who consistently contribute to the success of its product offerings.

"We deeply appreciate the partnerships we hold with our Ambassador Dealers. They consistently embody the core values integral to Smith & Wesson, which include integrity, exceptional customer service, and a steadfast commitment to quality. Their dedicated support of our brand within their retail spaces perfectly aligns with our mission to deliver unmatched products and memorable experiences to our customers. We look forward to many years of continued success with our Ambassador Dealers," said Jarrod McDevitt, Channel Marketing Manager.

To be selected as a Smith & Wesson Ambassador Dealer, retailers are required to meet specific criteria related to outstanding sales performance, retailer product training, and more. In recognition of their performance, each dealer was presented with an awards package and is now recognized as an Ambassador Dealer on Smith & Wesson's Dealer Locator. New Ambassador Dealer retailers are selected annually.

Check out our 2025 Smith & Wesson Ambassador Dealers below. For more information, click here.