Idea Ranch has been selected as agency of record for Nutrena, a trusted name in animal nutrition serving livestock, poultry, equine, pet, and lifestyle animal owners across North America.
The partnership aligns Nutrena's proven leadership in animal nutrition with Idea Ranch's approach to smart strategy, strong creative, and results driven marketing. Idea Ranch will support Cargill® Animal Nutrition and Health across brand strategy, creative, paid and earned media, and performance focused execution across key species and retail channels. Nutrena is built on over 100 years of research and a clear purpose. Feed animals well. Support the people who care for them. Do the work the right way. That mindset mirrors how Idea Ranch approaches its own work, with a focus on trust, clarity, and showing up where it matters most.
"Nutrena knows their audience because they live close to the work," said Jeff Tolle, CEO of Idea Ranch. "They are talking to people who care deeply about their animals and expect honesty, consistency, and proof. That is the kind of brand we like to roll up our sleeves with."
As part of Cargill Animal Nutrition & Health, Nutrena serves millions of animals every day through products available at retailers nationwide. The brand's portfolio spans multiple species and life stages, with a focus on practical nutrition solutions backed by science and delivered with integrity.
"Idea Ranch understands the balance between modern marketing and staying true to the consumer," said Laura Leszcynski, Marketing Communications Director, Cargill Animal Nutrition & Health North America. "They bring strong strategic thinking, creative execution, and an appreciation for the audiences we serve. That combination makes them a strong partner for Nutrena."
The partnership officially kicked off in December 2025 and will support Cargill Animal Nutrition and Health marketing efforts throughout 2026 and beyond.
About Cargill Animal Nutrition and Health: Cargill Animal Nutrition & Health has more than 120 years of experience in animal nutrition solutions. From labs to livestock, aquaculture, and lifestyle, Cargill's integrated solutions are backed by science and deliver results. That means bigger innovations, healthier animals, and measurable impact.
About Idea Ranch: Idea Ranch is a full-service advertising, public relations, and performance marketing agency with offices in Tulsa, Oklahoma; Wichita, Kansas; and Durango, Colorado. We serve a national roster of brands that reflects the lifestyle and pursuits of our people, including outdoor recreation, adventure, lifestyle, and farm and ranch sectors. We bring a blue-collar work ethic to a white-collar industry, prioritizing grit and character as much as creativity. Our culture is guided by seven core values that shape how we show up for our clients and one another. Learn more at idearanch.com