The Outdoor Wire

Zanders Awarded Distributor of the Year from OpticsPlanet

Zanders, a premier national distributor based in Sparta, Illinois, is proud to announce it has been recognized as OpticsPlanet's Distributor of the Year, a prestigious award honoring Zanders' continued commitment to outstanding service, reliable fulfillment, and industry-leading product availability.

This recognition reflects the strength of the partnership between Zanders and OpticsPlanet, as well as Zanders' dedication to helping top retailers meet customer demand through fast shipping, broad inventory, and dependable distribution support.

"Being named OpticsPlanet's Distributor of the Year is a tremendous honor," said Dan Siegler President and COO, of Zanders. "OpticsPlanet is one of the most respected names within the industry, and we're proud to support their mission with consistent inventory, strong logistics, and a shared commitment to delivering the best experience possible to customers."

Zanders has continued to expand its product offerings and operational capabilities to ensure its dealer network and retail partners have access to the brands and categories that matter most—from firearms and ammunition to optics, accessories, and outdoor gear.

"Zanders is an outstanding partner who truly understands the needs of businesses large and small," Says Alex Royzen, Chief Supply Chain Officer at OpticsPlanet, Inc. "The team at Zanders is committed to growth, innovation, and partnership, which we greatly appreciate. We're proud to present them our Distributor of the Year award for 2025 and look forward to many more years of working together!"

Zanders looks forward to continuing its collaboration with OpticsPlanet and building on the momentum of this recognition as it continues to strengthen its role as one of the nation's leading distributors.

About Zanders: Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers' growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they're long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com.