Traditions® Performance Firearms is proud to announce The WL Carter Company as its 2025 Rep Group of the Year. The award was presented during pre-SHOT Show activities in Las Vegas, Nevada, recognizing exceptional performance in 2025.
Founded in 1933, The WL Carter Company is one of the most respected manufacturers' representative groups in the firearms industry. The company's professionalism, dealer relationships, and dedication to customer service have played a key role in driving growth and strengthening Traditions' presence across its territories. The WL Carter Company has represented Traditions® since 1998.
"The WL Carter Company has been a trusted partner of Traditions for 28 years, and that kind of longevity speaks volumes," said Tom Hall, President & CEO of Traditions Firearms. "They exemplify what we value in a rep group—integrity, consistency, and a true partnership mindset."
Traditions Firearms values its partnership with The WL Carter Company and is honored to recognize the organization with this award.
For more information on Traditions Firearms and its product lineup, visit www.traditionsfirearms.com.
About Traditions® Performance Firearms: Known for their accurate, innovative, and dependable firearms, Traditions® has a reputation of providing quality firearms for over 40 years. A leader in the industry, Traditions® offers black powder rifles and pistols, cartridge rifles and revolvers, blank pistols, Build-It-Yourself rifle and pistol kits, and cannons as well as a full line of accessories and optics. Traditions® has long been the experts when it comes to muzzleloading and has continued to expand their line up to include a wide range of products. As hunters and shooters themselves, the Traditions® team remains focused on creating quality, innovative products that make time in the field enjoyable and strive to meet the needs of their customers.